Axe (Deodorant) commercials
Table of contents
What kind of company is Axe (Deodorant)?
Axe, also known as Lynx in some parts of the world, is a widely recognized brand that specializes in personal care products, particularly deodorants for men. With its bold marketing campaigns and edgy branding, Axe has revolutionized the way men approach grooming.
The history of Axe dates back to 1983 when it was first introduced in France. The brand was initially targeted at a younger demographic, aiming to empower them with confidence and self-expression. It quickly gained popularity for its distinct fragrances and unique packaging.
One of the defining factors behind Axe's success is its innovative approach to advertising. The brand has captured attention through provocative and often witty campaigns, challenging societal norms and stereotypes. From the iconic "Axe Effect" advertisements, which humorously depict the irresistible allure that Axe users possess, to the legendary "Axe Angels," mythical beings representing the transformation one can experience with Axe, the brand's marketing has consistently pushed boundaries.
Axe offers a wide range of deodorants and body sprays, each with its own distinct fragrance profile. Whether it's the refreshing scent of Axe Marine, the boldness of Axe Dark Temptation, or the subtle allure of Axe Black, each product aims to enhance a man's personal style and leave a lasting impression.
In recent years, Axe has expanded its product lineup to include body washes, shampoos, and hair styling products. This evolution reflects the brand's commitment to catering to the diverse grooming needs of its consumer base. By offering a comprehensive range of products, Axe continues to empower men to express their individuality and embrace their personal style.
Axe's popularity has grown worldwide, and it is now available in over 90 countries. It has become a staple in many men's grooming routines, beloved for its long-lasting fragrance, effective odor protection, and overall quality.
The success of Axe can be attributed to its ability to understand and adapt to the evolving needs of its consumers. By continuously reinventing itself, the brand remains relevant and resonates with its target audience, making it a trusted name in the personal care industry.
As Axe continues to innovate and challenge conventional norms, it has undoubtedly become a dominant force in the world of men's grooming. With its distinctive fragrances, eye-catching packaging, and a commitment to empowering individuals, Axe has cemented its place as a market leader, making it a go-to brand for those looking to make a statement with their personal style.
TV spots
TV commercials Axe (Deodorant)
The Axe Apollo TV spot titled 'Fireman' is a commercial that features a fireman who is getting ready for work. As he puts on his Ax Apollo body spray, he becomes so irresistible that a woman in a nearby building can't help but be drawn to him. The woman, who is meant to be an astronaut heading towar...
The Axe Apollo 2013 Super Bowl TV Spot, 'Lifeguard' was a popular commercial that aired during the Super Bowl that year. The ad featured a group of lifeguards, with one in particular catching the eye of a group of women lounging on the beach. The lifeguard, played by actor and model Elian Gallardo,...
The Axe Apollo TV Spot, 'Defiance' is a captivating advertisement that starts with a young man walking towards a spaceship. As the spaceship starts to take off, he jumps off the launchpad and defies gravity by flying in the opposite direction. He then lands on the ground, picking up his Axe Apollo b...
The Axe Apollo TV Spot, 'Landing' is an engaging and thrilling advertisement that showcases the adventures of a group of astronauts as they journey into space. The ad begins with a stunning shot of the Earth from space, and we see the astronauts landing on a distant planet. As they take their first...
Axe Black's TV Spot "Know When to Shhh at Dinner" is a humorous take on the age-old problem of inappropriate dinner conversation. The commercial shows a fabulous dinner party with a stylish group of guests, fancy décor, and mouth-watering food. However, the mood changes when a guest begins to make l...
Axe Black TV Spot, 'When to Shhh While Stargazing' is a humorous and attention-grabbing advertisement that showcases how Axe Black deodorant helps men attract the opposite sex through its fresh and long-lasting scent. In the commercial, we see a group of friends lying on a blanket while stargazing o...
TV Spot for Axe Chill Collection: A Refreshing Escape: "Step into a refreshing oasis with the Axe Chill Collection.": "Feel the invigorating burst of freshness, like a cool breeze on a hot summer day.": "Unleash your confidence as the chill sensation takes over your senses.": "Experience the allure...
The Axe Dark Temptation TV Spot titled 'En la tina' tells the story of a young man who is indulging in a tempting and luxurious experience in the bathtub. The man is in his element, enjoying the sensual fragrance and creamy texture of the Axe Dark Temptation body wash, which evokes a delicious aroma...
The Axe Deodorant Body Spray TV spot, titled "Don't Overthink It," is an ad that encourages men to be confident and trust their instincts. The ad features a young man who is depicted as being indecisive and stuck in his own head. He is seen hesitating when trying to choose between two clothes in his...
The Axe Dry Spray TV Spot is a visually-striking commercial that highlights the benefits of using Axe's new line of deodorant sprays. Set to the timeless classical song "Ave Maria" by Franz Schubert, the commercial is a testament to the power of visual storytelling. The commercial opens with a shot...
The Axe Fine Fragrance Collection TV spot titled 'G.O.A.T Mall' featuring Lil Baby is an exciting and captivating promotional video. The ad showcases the power of the Axe Fine Fragrance Collection in attracting attention, enhancing confidence, and drawing people to the wearer.The commercial begins w...
Title: Axe Ice Chill TV Spot Review: 'Woah Woah Woah: MVP'Introduction:In this review, we dive into the exhilarating Axe Ice Chill TV spot titled 'Woah Woah Woah: MVP.' This advertisement takes the audience on an electrifying journey, showcasing the power of confidence and the refreshing chill of Ax...
The Axe Super Bowl 2014 TV spot, 'Make Love, Not War' was a revolutionary commercial that captured the attention of viewers across America. The commercial was aimed at the younger demographic, and it sought to promote Axe's new line of products that were intended to boost sexual attraction.The comme...
Title: Axe TV Spot, 'Body Spray vs. Dry Spray: An Education'Introduction:In the highly competitive world of men's grooming, Axe has been a pioneer with its line of body sprays and grooming products. The company's TV spot, 'Body Spray vs. Dry Spray: An Education,' takes a lighthearted look at the age...
Title: Axe TV Spot: "En la tina: sushi"Introduction:In this captivating Axe TV spot titled "En la tina: sushi," the popular personal care brand takes a playful and imaginative approach to promote its products. The commercial explores the concept of unexpected encounters and the exhilarating effects...
Title: Axe TV Spot, 'Fresh as Fr*sh' Song by Lil BabyIntroduction:In this exciting new television spot by Axe, the popular brand takes a fresh approach by incorporating the trendy and captivating song "Fresh as Fr*sh" by Lil Baby. The advertisement aims to captivate the audience's attention with a v...
The Axe TV spot, 'Get Clean, Smell Ready,' uses the soothing and romantic tunes of Matt Monro's song to woo viewers into engaging with the product. This TV spot is a classic example of how smart marketing can make a difference in a crowded marketplace.The ad campaign features a young man getting rea...
Title: Axe TV Spot, 'Irresistible: Axe Apollo' Song by Jordan DennisIntroduction:The Axe TV Spot, 'Irresistible: Axe Apollo' is a captivating and exhilarating advertisement that revolutionizes the concept of male grooming products. Set to the energetic and empowering song by Jordan Dennis, this comm...
The Axe TV Spot, titled 'Irresistible,' is a captivating advertisement that aims to appeal to young men who are looking to attract women with their scent. The ad features a catchy song called 'Glide' by Australian rapper, Jordan Dennis.The TV spot starts with a group of attractive women being drawn...
Axe, the body fragrance company, has teamed up with Lil Baby, one of rap's biggest names, for their latest TV spot. The commercial features Lil Baby in a manga-inspired world where he debuts his own manga character. The commercial starts with Lil Baby sporting an Axe body spray. Suddenly, he’s trans...
The Axe TV Spot featuring the song 'Readjusting Won't Be Easy' by Matt Monro is a gripping advertisement that captures the essence of the Axe brand. The commercial showcases a young man, ruggedly handsome, who is confidently walking through a city street with a sense of purpose. As he strides down t...
Title: Axe TV Spot: Space Suit, Astronaut ShowerIntroduction:The Axe TV spot, titled "Space Suit, Astronaut Shower," takes viewers on a thrilling journey into the depths of space. This captivating commercial centers around an astronaut's shower routine while aboard a space station. With its unique b...
Axe TV Spot, 'Susan Glenn' Featuring Kiefer SutherlandIn the realm of advertising, few campaigns can leave such a lasting impression as the legendary Axe TV Spot, 'Susan Glenn.' This captivating commercial featuring the immensely talented Kiefer Sutherland takes viewers on a nostalgic journey, explo...
Title: Axe TV Spot, 'WWE: Smell Ready'Introduction:In a bold and thrilling collaboration, Axe, the renowned grooming brand, joined forces with the electrifying world of WWE to create an unforgettable TV spot titled 'WWE: Smell Ready.' This partnership promises to ignite the senses, leaving a lasting...
Title: Axe White Label TV Spot, 'Pool'Introduction:In the scorching heat of a summer's day, youth and energy intertwine at a luxurious poolside gathering, where the timeless allure of Axe White Label takes center stage. This captivating TV spot, appropriately titled 'Pool,' delves deep into a world...
Actors
Actors who starred in Axe (Deodorant) commercials
Products
Products Advertised by Axe (Deodorant)
Agenices
Agencies worked with Axe (Deodorant)
BBH
BBH stands for Brown Brothers Harriman, which is a private financial company that offers a wide range of services, including investment management, private banking, and investor services. It was founded in 1818 and is currently headquartered in New York City.The company has a rich history, with deep roots in the financial industry. It has been providing financial services to clients for over 200 years, and has a reputation for providing high-qual...
Biscuit Filmworks
Biscuit Filmworks is an award-winning commercial production company that specializes in producing high-quality commercials, branded content, and short films. The company was founded in 2000 by director Noam Murro, and has since grown into a premier production company known for its visually stunning and emotionally impactful work.Based in Los Angeles, Biscuit Filmworks has offices in New York, London, and Hong Kong, and has produced commercials fo...
MJZ
MJZ is a production company founded by David Zander and Rocky Morton that represents a roster of filmmakers who have produced award-winning feature films, music videos, and commercials. The company has produced notable works such as the Rihanna music video for "Needed Me," the Old Spice "The Man Your Man Could Smell Like" commercials, and the Apple AirPods Pro advertisement "Jump."MJZ has multiple locations, including Los Angeles, London, New Yor...
Rattling Stick
Rattling Stick is a leading production company that is well known for producing high-quality TV commercials, music videos, and short films. The company was founded in 2006 by a British filmmaker, Daniel Kleinman, who is famous for creating the iconic opening sequences for many James Bond films.Over the years, Rattling Stick has grown to become a market leader in the production industry. With offices in both London and Los Angeles, the company has...
The Martin Agency
The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading advertising agencies in the country. The Martin Agency's main clients include major brands such as Geico, Oreo, UPS, and Buffalo Wild Wings.The company has won numerous awards for its advertising campaigns, including Cannes Lions, One Show, and Effie Awa...
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