What the Axe TV commercial - Body Spray vs. Dry Spray: An Education is about.

Title: Axe TV Spot, 'Body Spray vs. Dry Spray: An Education'

Introduction:In the highly competitive world of men's grooming, Axe has been a pioneer with its line of body sprays and grooming products. The company's TV spot, 'Body Spray vs. Dry Spray: An Education,' takes a lighthearted look at the age-old question of which spray is more effective in attracting the opposite sex. This witty and clever commercial not only showcases Axe's innovative products but also invites viewers to laugh and embrace their confident selves.

Synopsis:The TV spot begins with a young man, let's call him Alex, walking into a crowded lecture hall. He is greeted by an eccentric professor who introduces the topic of the day: the battle between classic body sprays and the newer dry sprays. The professor proudly holds a can of Axe body spray in one hand and a can of their revolutionary dry spray in the other.

As the lecture progresses, the professor passionately explains the key differences between the two types of sprays. He highlights the classic body spray's ability to envelop one's entire body, creating an irresistible aura of confidence. On the other hand, he contrasts it with the sleek, precise, and mess-free application of the dry spray, leaving no room for embarrassment.

To further demonstrate his point, the professor splits the lecture hall into two groups. One group is armed with the classic body spray, while the other group wields the dry spray. The students excitedly prepare for the ultimate test of attraction.

Cut to a montage of humorous scenarios where the body spray group struggles with overly enthusiastic applications, resulting in comical mishaps. In contrast, the dry spray group effortlessly spritzes their cologne, revealing an air of sophistication and ease. The visuals are accompanied by a catchy soundtrack, setting a light-hearted tone.

The climax of the commercial features a gathering of attractive individuals, both men, and women, and the two groups step forward to showcase their newfound confidence. As the group using classic body spray approaches, there is an exaggerated reaction from the opposite sex, with some even fanning themselves due to the overpowering scent. The group using dry spray displays a more subtle yet equally alluring response, capturing attention through their understated charm.

The commercial concludes with the professor's closing statement, encouraging viewers to choose their preferred Axe spray, be it body spray or dry spray, because ultimately, confidence is the most attractive quality.

Impact:Axe's TV spot, 'Body Spray vs. Dry Spray: An Education,'

Axe TV commercial - Body Spray vs. Dry Spray: An Education produced for Axe (Deodorant) was first shown on television on July 8, 2017.