What the 2017 Ford Fusion TV commercial - Protective and Hard Working is about.

In 2017, Ford released a TV spot for their Fusion model titled 'Protective and Hard Working' [T2]. The commercial opens with a young man driving his Ford Fusion through a bustling city before parking on the street and leaving the car. As he walks away, the camera focuses on the car and how it remains vigilant and ready for any situation.

The scene then shifts to a young woman who is walking home from a night shift. She spots another man walking towards her who appears to be following her. As she begins to feel nervous, the camera cuts back to the Ford Fusion which has silently sprung to life, its sensors, cameras, and alarms all activated to protect its owner.

The commercial then showcases a series of advanced safety features of the car such as its lane-keeping assist, pre-collision assist, and active park assist. The tagline "Protective and hard-working: the Ford Fusion" emphasizes the car's safety features and how it can be trusted to keep its owners safe in any scenario.

Overall, the commercial was a powerful reminder of Ford's commitment to safety and innovation in their cars. It showcased the Ford Fusion as a stylish and sophisticated car that not only looks good on the road but also keeps its owner safe and secure.

2017 Ford Fusion TV commercial - Protective and Hard Working produced for Ford was first shown on television on January 3, 2017.