What the Axe Apollo 2013 Super Bowl TV commercial - Lifeguard is about.

The Axe Apollo 2013 Super Bowl TV Spot, 'Lifeguard' was a popular commercial that aired during the Super Bowl that year. The ad featured a group of lifeguards, with one in particular catching the eye of a group of women lounging on the beach. The lifeguard, played by actor and model Elian Gallardo, captures the attention of the women with his chiseled abs and good looks.

As Gallardo walks by the women, they are all left in awe, and one of them even goes into cardiac arrest from the sight of him. The other lifeguards spring into action to save her, but she ultimately recovers with a smile on her face.

The ad then takes a humorous turn, as the camera pans to the beach, where countless men are sprinting towards the water, presumably to put themselves in harm's way so that they too can be rescued by the heroic lifeguards.

The ad was widely popular, as it was a clever play on the Axe brand's long-standing reputation for playful and sometimes controversial advertising. It was noted for its tongue-in-cheek humor and the way it played on the concept of "manliness" that was embodied in the Axe Apollo line of products.

Axe Apollo 2013 Super Bowl TV commercial - Lifeguard produced for Axe (Deodorant) was first shown on television on February 2, 2013.