Featuring three of the UK's biggest drag queens, Tia Kofi, Veronica Green and Asia Thorne, the campaign provides the ultimate taste of Halloween indulgence as adults increasingly get involved in the festivities.

When a couple hosting dinner realizes they forgot to pick up dessert, they get creative in the kitchen. They scoop vanilla ice cream into glasses and pour Baileys Irish Cream over the top, adding candied pretzel crumbs to finish the last-minute sundaes.

The campaign featured three of the UK's most popular drag queens, Tia Kofi, Veronica Green and Asia Thorne. One advert saw three witches come together to make a deliciously wicked Baileys S'Mores martini cocktail when their plans are thwarted by the weather.

On a stormy night, three witches decide to concoct a new cocktail made from Bailey's Irish Cream. As they put together all the ingredients, they come up with a unique combination of marshmallows, graham crackers, nuts and Baileys Irish Cream.

Baileys was introduced in 1974 as the first Irish cream on the market. The name is that of a restaurant owned by John Chesterman, who granted W&A Gilbey permission to use it. The fictional R.A. Bailey signature was inspired by The Bailey's Hotel in London, though the registered trademark omits the apostrophe.

Ireland Produced and bottled exclusively in Ireland, Baileys is enjoyed drizzled over ice cream, swirled into coffee or simply poured over ice. Farming partners are some of the most important members of the Baileys family.

American drag queen Brian Michael Firkus (born August 23, 1989), better known by the stage name Trixie Mattel, is an American drag queen, television personality, and singer-songwriter originally from Milwaukee, Wisconsin. She is known for her exaggerated, high-camp style and blend of comedy and acoustic pop.

John Joseph Linehan, MBE (born 1952, Belfast, Northern Ireland) is an Irish entertainer, most known for his drag queen character May McFettridge.

Besides the ingredient list, a standard shot of Baileys Original has a 17% alcohol content and an indulgent 140 calories.

Baileys Irish Cream is a liqueur made with Irish whiskey, cream, and cocoa that's manufactured in Ireland. It was invented in 1973 and went on to become the top selling liqueur worldwide.

Due to its distinctive and creamy flavour, adaptability, high quality, and solid brand reputation, Baileys Irish Cream is considered high quality. These elements have aided in making Baileys one of the best-known and most widely consumed liqueurs worldwide.

The Bottom Line. Creamy and decadent, Baileys' luxurious texture and chocolatey lusciousness limit this liqueur's versatility, but it doesn't really need to be anything other than it is: a sweet, plush, decadent indulgence.