What the Axe Black TV commercial - Know When to Shhh at Dinner is about.

Axe Black's TV Spot "Know When to Shhh at Dinner" is a humorous take on the age-old problem of inappropriate dinner conversation. The commercial shows a fabulous dinner party with a stylish group of guests, fancy décor, and mouth-watering food. However, the mood changes when a guest begins to make lewd comments, causing the other guests to squirm with discomfort.

The camera then focuses on a young man, who is shown quickly reaching for his Axe Black body spray before heading to the dinner table. He confidently sprays himself with the fragrance, takes a deep breath, and then proceeds to shush the offensive guest with just a single finger. The scene is a visual representation of the brand's tagline, "Find Your Magic," where the spray gives the man the confidence to take charge of the inappropriate situation.

The TV commercial effectively showcases the power of Axe Black by demonstrating how it not only helps in smelling good but also gives the wearer the confidence to take control of awkward social situations. It's a lighthearted yet relatable message that will resonate with young men who aspire to be confident in all aspects of their lives.

Overall, the Axe Black TV spot "Know When to Shhh at Dinner" is a clever marketing campaign that is well-executed and humorous. It successfully promotes the brand's core values and message while entertaining its audience.

Axe Black TV commercial - Know When to Shhh at Dinner produced for Axe (Deodorant) was first shown on television on October 17, 2016.