Drip Too Hard Set to the tune of Lil Baby's smash hit 'Drip Too Hard,' the new spot aims to cement AXE as the Fine Fragrance G.O.A.T. (Greatest of All Time). The new creative is directed by SNL short director Mike Diva, who is a frequent collaborator with several high-profile hip-hop artists.

Today, AXE® and award-winning rap artist Lil Baby, premiere their new campaign, “The Fine Fragrance G.O.A.T.” The campaign celebrates the launch of the AXE Fine Fragrance Collection, a set of five fresh new scents formulated by world-renowned fragrance experts.

Axe Commercial Suggests That Women's Increasing Hotness Is A Danger To Men. Axe Commercial Suggests Women's Hotness Is A Danger To Men. By Julie Zeilinger. Author of College 101: A Girl's Guide to Freshman Year and A Little F'd Up: Why Feminism Is Not A Dirty Word.

With uncanny and somewhat terrifying accuracy, he moves through the world with the stiffness of a chocolate bar, face frozen in a smile as Allen Toussaint's 1970 single Sweet Touch of Love plays in the background.

Axe Commercial Suggests That Women's Increasing Hotness Is A Danger To Men. Axe Commercial Suggests Women's Hotness Is A Danger To Men. By Julie Zeilinger. Author of College 101: A Girl's Guide to Freshman Year and A Little F'd Up: Why Feminism Is Not A Dirty Word.

Unilever Axe or Lynx is a French brand of male grooming products owned by the London- and Rotterdam-based company Unilever and marketed toward the younger male demographic.

Answer: This is a simple tale of a man trying to find a his purpose and place in life. it also inspires the theme of courage, belief, optimism and strength of character. velan, the protagonist, is a man forced to find his own way after his disowned by his father.

Understanding an Axe The term "axe" is derived from the phrase “axe to grind,” which means to possess an ulterior motive or selfish aim. The phrase has historically meant to have a grievance with someone, especially where one feels the need to seek retribution.

It was inspired by another of Unilever's brands, Impulse. Unilever introduced many products in the range, but was forced to use the name Lynx in the United Kingdom, Ireland, Australia, and New Zealand due to trademark issues with the Axe name.

France The AXE brand was first launched in France back in 1983. After success in Europe, Latin America and other parts of the world, AXE was introduced in the U.S. in 2002.

Axe is marketed towards young men between the ages of 18 and 25. Their marketing campaign in the mid-2000's (back when Axe first became so common in middle school locker rooms) claimed that wearing Axe would make you irresistible to women. The brand's whole aesthetic is pure testosterone. Also, it's pretty cheap.