What the Axe Apollo TV commercial - Defiance is about.

The Axe Apollo TV Spot, 'Defiance' is a captivating advertisement that starts with a young man walking towards a spaceship. As the spaceship starts to take off, he jumps off the launchpad and defies gravity by flying in the opposite direction. He then lands on the ground, picking up his Axe Apollo body spray and proceeds to spray himself with it. The advertisement ends with a voiceover that says, "Axe Apollo. Blast off with the new fragrance."

The 'Defiance' commercial is a great example of creative advertising that connects with its target audience. The ad appeals to the young adults and teenagers that are often looking for an adventurous lifestyle. The ad takes the viewer on a journey of exhilaration and adventure, all while promoting the new Axe Apollo fragrance.

The commercial is also innovative in its approach. It takes a common desire among men (being able to fly) and turns it into a magnificent and captivating experience using special effects. The ad is a great example of a brand taking a simple concept and elevating it to make it unique and unforgettable.

Overall, the Axe Apollo TV Spot, 'Defiance' is an excellent example of creative advertising that connects with its target audience in a unique and memorable way. It’s an advertisement that stands out and promotes the Axe Apollo fragrance without being too pushy, making it effective in its message and strategy.

Axe Apollo TV commercial - Defiance produced for Axe (Deodorant) was first shown on television on April 29, 2013.