Drip Too Hard Set to the tune of Lil Baby's smash hit 'Drip Too Hard,' the new spot aims to cement AXE as the Fine Fragrance G.O.A.T. (Greatest of All Time). The new creative is directed by SNL short director Mike Diva, who is a frequent collaborator with several high-profile hip-hop artists.

Today, AXE® and award-winning rap artist Lil Baby, premiere their new campaign, “The Fine Fragrance G.O.A.T.” The campaign celebrates the launch of the AXE Fine Fragrance Collection, a set of five fresh new scents formulated by world-renowned fragrance experts.

Axe was launched in France in 1983 by Unilever. It was inspired by another of Unilever's brands, Impulse. Unilever introduced many products in the range, but was forced to use the name Lynx in the United Kingdom, Ireland, Australia, and New Zealand due to trademark issues with the Axe name.

With uncanny and somewhat terrifying accuracy, he moves through the world with the stiffness of a chocolate bar, face frozen in a smile as Allen Toussaint's 1970 single Sweet Touch of Love plays in the background.

Axe Commercial Suggests That Women's Increasing Hotness Is A Danger To Men. Axe Commercial Suggests Women's Hotness Is A Danger To Men. By Julie Zeilinger. Author of College 101: A Girl's Guide to Freshman Year and A Little F'd Up: Why Feminism Is Not A Dirty Word.

Axe was officially born in 1983, in France, under personal care behemoth Unilever, which launched the line with three original scents: Amber, Musk, and Spice.

The word perfume is derived from the Latin perfumare, meaning "to smoke through". Perfumery, as the art of making perfumes, began in ancient Mesopotamia, Egypt, the Indus Valley civilization and possibly Ancient China. It was further refined by the Romans and the Muslims.

Axe is marketed towards young men between the ages of 18 and 25. Their marketing campaign in the mid-2000's (back when Axe first became so common in middle school locker rooms) claimed that wearing Axe would make you irresistible to women. The brand's whole aesthetic is pure testosterone. Also, it's pretty cheap.

Axe Commercial Suggests That Women's Increasing Hotness Is A Danger To Men. Axe Commercial Suggests Women's Hotness Is A Danger To Men. By Julie Zeilinger. Author of College 101: A Girl's Guide to Freshman Year and A Little F'd Up: Why Feminism Is Not A Dirty Word.

It is a subtle, sweet fragrance with a hint of spice. A blend of hot chocolate, amber and red peppercorn keep you smelling great. A few quick sprays of AXE Body Spray for men Dark Temptation 4 oz is all you need. This unique premium deodorant body spray will keep you smelling great all day or all night.

The poet liked the sight. As the person was cutting the tree, a melodious sound was heard as he struck the axe and paused as he took it off. The poet says that people have many reasons to cut trees. It might fall as it was very old but it had more good in it than a growing tree.