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The General commercials
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What kind of company is The General?

The General is an innovative and dynamic company that has revolutionized the insurance industry. With a strong focus on providing affordable and reliable coverage, they have quickly become a leader in the market.

Founded with the vision of making insurance accessible to everyone, The General offers a wide range of policies to cater to diverse needs. Whether it's auto, home, or renters insurance, they strive to provide comprehensive coverage at competitive prices.

What sets The General apart is their commitment to customer satisfaction. They believe that every client deserves personalized attention and exceptional service. Their team of experienced professionals is dedicated to assisting customers at every step of the insurance process, from selecting the right policy to filing a claim.

In addition to their exceptional customer service, The General takes pride in their advanced technology and streamlined processes. Their online platform allows customers to easily manage their policies, make payments, and access important documents. This user-friendly interface has garnered rave reviews, as it provides convenience and ease of access.

One of the highlights of The General is their commitment to innovation. They continuously invest in cutting-edge technology and data analytics to improve their operations. This not only enables them to offer better rates but also ensures that they stay ahead of industry trends.

Another aspect that sets The General apart is their emphasis on community involvement. They actively participate in various charitable initiatives and work closely with local organizations to give back to the communities they serve. This commitment to social responsibility has earned them a loyal customer base and positive reputation.

As a forward-thinking company, The General is constantly expanding its offerings and exploring new avenues to meet the evolving needs of their customers. They understand that insurance is more than just a policy; it is a means of protecting what matters most in life.

Overall, The General is a company that prioritizes affordability, personalized service, and technological innovation. With their strong commitment to customer satisfaction and community engagement, they have firmly established themselves as a trusted name in the insurance industry.

TV spots

TV commercials The General

The General Renter's Insurance TV Spot, 'Get Both' created for The General
700 March 8, 2015

Title: The General Renter's Insurance TV Spot, 'Get Both'Intro:In a world where unexpected mishaps are just around the corner, being prepared is key. The General Insurance has come up with an innovative TV spot called 'Get Both' to highlight the importance of renter's insurance. Designed to captivat...

The General TV Spot, 'Affordable' Featuring Shaquille O'Neal created for The General
126 July 17, 2016

Title: The General Takes the Court: Unleashing Affordable Protection with Shaquille O'NealIntroduction:In the competitive world of insurance commercials, The General has once again managed to capture our attention with their latest TV spot titled 'Affordable'. This time, the company enlists the larg...

The General TV Spot, 'Anonymous Quote' created for The General
610 October 1, 2012

Title: The General TV Spot: 'Anonymous Quote': "In a world where chaos reigns, a hero emerges from the shadows.": "Some call him a renegade, always a step ahead, effortlessly sidestepping danger.": "But who is this mysterious figure?": "They say anonymity gives him his strength.": "No one knows his...

The General TV Spot, 'Bad Driving Record' created for The General
641 October 27, 2013

The General TV Spot, 'Bad Driving Record' is a commercial advertisement for The General Car Insurance that highlights how they provide coverage to individuals who have a bad driving record. The commercial begins with a man having a conversation on the phone with his insurance agent and informing him...

The General TV Spot, 'Bad Luck Brian' Featuring Shaquille O'Neal, Kyle Craven created for The General
848 April 4, 2023

The General TV Spot titled "Bad Luck Brian" is a humorous advertisement featuring two famous personalities - the giant NBA superstar, Shaquille O'Neal, and internet meme sensation, Kyle Craven, popularly known as Bad Luck Brian. Released in 2019, the commercial's unconventional approach quickly made...

The General TV Spot, 'Barbecue' created for The General
260 July 7, 2013

The General Insurance has released a new TV commercial called 'Barbecue,' and it features a group of people enjoying their time at a backyard barbecue until a car crashes through the fence and narrowly misses them all. The driver, wearing a chicken suit head, gets out of the car and tries to flee th...

The General TV Spot, 'Boxing Match' Featuring Shaquille O'Neal created for The General
297 May 7, 2023

"The General" is an auto insurance company known for their clever and humorous TV spots. One of their most famous commercials features the legendary basketball player Shaquille O'Neal in a boxing ring.In the commercial, Shaq is seen donning a headguard and boxing gloves, ready to face off against an...

The General TV Spot, 'Buried in Cement' Featuring Shaquille O'Neal created for The General
975 April 26, 2021

In The General TV spot 'Buried in Cement,' NBA hall-of-famer Shaquille O'Neal, aka "The Big Aristotle," is seen buried up to his chest in cement. The advert starts with Shaq, who is known for his towering height, standing atop a massive heap of cement with an electric mixer in his hand. The cement m...

The General TV Spot, 'Call Center' created for The General
353 January 14, 2013

The General is a well-known brand in the auto insurance industry, and its TV spots have become famous for their catchy jingles, quirky characters, and humorous situations. One of the most popular The General TV spots is titled 'Call Center,' which features an amusing encounter between an agent and a...

The General TV Spot, 'Commuter' created for The General
484 December 25, 2016

Title: The General TV Spot - 'Commuter' In a world where commuting feels like a never-ending battle... Meet Sarah - a hardworking individual who's tired of feeling like just another face in the crowd. And then, she discovered The General. The General - where cutting-edge technology meets personalize...

The General TV Spot, 'Deseo' con Shaquille O'Neal created for The General
384 April 25, 2022

In the TV spot titled 'Deseo', Shaquille O'Neal stars as the main character, keeping with his long-standing reputation as an all-star basketball player and media personality. The advertisement starts with Shaq walking into a room and admiring his new, sleek black Buick Regal GS. Shaq then proceeds t...

The General TV Spot, 'Did You Know' created for The General
241 July 10, 2012

The General TV Spot, 'Did You Know' is an advertising campaign created by The General Auto Insurance. The aim of the campaign is to inform viewers of the various perks of choosing The General Auto Insurance for their car insurance needs.The TV spot opens with a simple yet eye-catching black and whit...

The General TV Spot, 'Fast Quote' Featuring Shaquille O'Neal created for The General
845 November 16, 2016

Title: The General Insurance: Fast Quote featuring Shaquille O'NealIntroduction:The General Insurance has always been known for its quick and easy car insurance quotes. In their latest TV spot, they have enlisted the help of the legendary basketball superstar, Shaquille O'Neal, to showcase just how...

The General TV Spot, 'Good Insurance and Low Cost' created for The General
937 November 23, 2014

Title: The General TV Spot: Good Insurance and Low CostIntroduction:In the competitive world of insurance advertisements, one iconic TV spot stands out - The General TV Spot: 'Good Insurance and Low Cost.' This commercial offers a unique blend of catchy jingles, memorable characters, and a promise o...

The General TV Spot, 'Hold On to Your Biscuits' created for The General
963 October 18, 2015

The General TV Spot, 'Hold On to Your Biscuits', is a humorous and engaging advertisement that promotes The General auto insurance company.The TV spot opens with a family driving down a rural road in their car when suddenly they are cut off by a reckless driver. The father in the family exclaims, "H...

The General TV Spot, 'How To' Featuring Shaquille O'Neal, Montell Jordan created for The General
746 September 15, 2021

The General TV Spot, 'How To' Featuring Shaquille O'Neal, Montell Jordan, is a humorous and engaging television commercial that features Shaquille O’Neal and Montell Jordan, two iconic figures in the world of basketball and music. The ad begins with Shaq, who is dressed in his trademark blue suit, s...

The General TV Spot, 'Insured' Featuring Shaquille O'Neal created for The General
474 July 17, 2016

The General TV Spot, 'Insured' Featuring Shaquille O'Neal[Opening shot: The General mascot stands in front of a sleek, black convertible. He confidently addresses the camera.]General Mascot: "Are you tired of overpaying for car insurance? Well, we've got a solution for you!"[The camera zooms out to...

The General TV Spot, 'Just Minutes' created for The General
727 August 2, 2015

The General TV Spot, 'Just Minutes' is an advertisement that highlights the speed and convenience of The General's car insurance services. The commercial begins with a man driving down the highway when he suddenly gets pulled over by a police officer. The officer asks for proof of insurance, which t...

The General TV Spot, 'Los zapatos de otra persona' con Shaquille O'Neil created for The General
171 January 9, 2022

The General, an insurance company that offers affordable coverage for drivers, released a TV spot titled 'Los zapatos de otra persona' featuring the legendary basketball player Shaquille O'Neil. The commercial begins with Shaq standing on a street corner, looking at his car parked on the side of the...

The General TV Spot, 'Low Rider' Featuring Snoop Dogg created for The General
823 January 28, 2020

The General is an auto insurance company that has been creating some buzz with its latest TV spot, featuring popular rapper Snoop Dogg. The commercial shows Snoop Dogg cruising through the city in a low rider, showcasing the power of his ride and the level of protection offered by The General.The co...

The General TV Spot, 'Lunchroom' Featuring Shaquille O'Neal created for The General
223 January 31, 2021

The General TV Spot, 'Lunchroom' Featuring Shaquille O'Neal is a humorous and entertaining commercial that is sure to catch viewers' attention. The ad features Shaquille O'Neal, the legendary basketball player, as he sits in a high school lunchroom, surrounded by young students. As the commercial be...

The General TV Spot, 'Mom's Are Always Right' Featuring Shaquille O'Neal created for The General
162 April 24, 2022

The General, a popular car insurance company, released a new TV spot recently titled 'Mom's Are Always Right' featuring the famous basketball player Shaquille O'Neal. The commercial centers around a mother-son duo who are looking to purchase car insurance, and Shaq, who plays the role of a General r...

The General TV Spot, 'No Excuse' created for The General
811 January 5, 2014

Title: The General TV Spot - 'No Excuse'In the adrenaline-pumping TV spot titled 'No Excuse', The General Insurance Company unleashes an electrifying campaign that showcases their commitment to providing affordable and accessible auto insurance for all. The 30-second spot bursts with energy, leaving...

The General TV Spot, 'Party' created for The General
637 January 14, 2013

Title: The General TV Spot: 'Party'[Opening shot: A vibrant backyard party is in full swing. The sun is setting, casting a warm golden glow over the scene. People are laughing, dancing, and enjoying themselves.]Narrator: [Cheerful tone] "This summer, get ready to let loose and have a blast with The...

The General TV Spot, 'Piraguas' con Shaquille O'Neil created for The General
164 April 5, 2023

The TV spot titled 'Piraguas' con Shaquille O'Neil is a hilarious and captivating advertisement that features the legendary basketball player, Shaquille O'Neil. In this creative and daring commercial, Shaq takes on the role of a general in a tropical island setting.The spot opens with a beautiful be...

The General TV Spot, 'Recording Studio' created for The General
821 October 27, 2013

The General TV Spot, 'Recording Studio' is a clever and memorable commercial that showcases the insurance company's dedication to providing affordable coverage for drivers with less-than-perfect records.The commercial opens in a recording studio, with a disheveled band struggling to lay down a track...

The General TV Spot, 'Running' created for The General
752 June 28, 2015

Title: The General TV Spot, 'Running'In The General TV spot, aptly titled 'Running,' viewers are taken on a thrilling ride filled with intensity, adrenaline, and unexpected turns. This commercial captures the essence of The General insurance company's commitment to providing dependable coverage, dis...

The General TV Spot, 'Shower' Ft. Shaquille O'Neal, Kenny Smith, Ernie Johnson Jr. created for The General
220 September 15, 2021

The General TV spot, 'Shower' features retired NBA players Shaquille O'Neal and Kenny Smith, along with sportscaster Ernie Johnson Jr. The commercial opens with a shot of Shaq and Kenny standing in a shower room, wearing oversized towels and preparing to take a shower. However, they soon realize tha...

The General TV Spot, 'Slam Dunk' Featuring Shaquille O'Neal created for The General
730 November 16, 2016

The General TV spot 'Slam Dunk' featuring Shaquille O'Neal is a high-octane advertisement for the affordable auto insurance provider. The advertisement features Shaq in his element, showcasing his skills on the basketball court, as he delivers a powerful slam dunk that shatters the backboard.The com...

The General TV Spot, 'Street Quotes' created for The General
109 January 6, 2014

Title: Street Quotes: The General TV Spot[Opening Scene: A bustling city street, with cars honking and people rushing by. The camera pans towards a group of people gathered around a television screen, positioned outside on the sidewalk. On the screen, an advertisement for The General insurance compa...

The General TV Spot, 'Surfers' created for The General
907 January 26, 2018

Title: The General TV Spot: 'Surfers' "Are you tired of riding life's unpredictable waves?" "Well, when it comes to car insurance, trust The General, your ultimate wave rider." "Introducing The General's 'Surfers' TV spot, where we mix the thrill of riding waves with the peace of mind of having affo...

The General TV Spot, 'Swipe Right' created for The General
198 December 25, 2016

The General TV Spot, 'Swipe Right' is a commercial for The General car insurance company that has gained widespread attention since its release. The 30-second spot features an attractive young woman browsing through profiles on a dating app and swiping right on each one until she comes across a prof...

The General TV Spot, 'The General Tattoo' Featuring Shaquille O'Neal created for The General
108 January 28, 2020

Introducing: "The General Tattoo" Featuring Shaquille O'Neal: "Are you tired of paying exorbitant prices for car insurance? Well, look no further! The General Insurance has got you covered.": "Now that's what I call commitment! Thanks, General!"[The camera zooms out to show Shaq high-fiving the tatt...

The General TV Spot, 'Two Kinds of People' created for The General
404 June 22, 2014

The General TV Spot, 'Two Kinds of People' is a commercial for the insurance company The General. The ad, which runs for 30 seconds, features a simple but effective concept - there are two types of people in the world, those who save money, and those who don't.The ad opens on a busy street corner, w...

The General TV Spot, 'Uncle Drew: Everything To Prove' created for The General
103 May 13, 2018

Title: Uncle Drew: Everything To Prove: In a world where age is just a number, one man is about to rewrite the rules of the game.: He's got the skills, the experience, and everything to prove.: When doubt surrounds him, he rises above.: Legends are born on the court, and he is about to remind the wo...

The General TV Spot, 'Unhappy Insurance Company' created for The General
223 June 22, 2014

Title: Unhappy Insurance Company: In a world where insurance companies are known to be cold and uncaring...: One insurance company dared to do things differently.: Meet James, the heart and soul of the company.: He believes that insurance doesn't have to be a soulless business.: While other companie...

The General TV Spot, 'Wedding' created for The General
894 December 25, 2016

Title: The General TV Spot, 'Wedding'[Scene: A picturesque outdoor wedding venue]The warm rays of the sun illuminate the beautiful garden adorned with flowers, as the gentle breeze rustles through the trees. Guests dressed in their finest attire eagerly await the arrival of the bride. The atmosphere...

The General TV Spot, 'Wish' Featuring Shaquille O'Neal created for The General
217 April 25, 2022

In the latest TV spot titled 'Wish,' the General Insurance introduces a heartwarming and humorous advertisement featuring the legendary basketball player Shaquille O'Neal. This thirty-second commercial showcases O'Neal's larger-than-life personality and his unique ability to make people smile.The TV...

The General TV Spot, 'Woods' Featuring Shaquille O'Neal, Craig Robinson created for The General
902 January 31, 2021

Title: "The General TV Spot: 'Woods' - A Hilarious Showdown between Shaquille O'Neal and Craig Robinson"Introduction:In an unexpected twist, The General Insurance brings together two larger-than-life personalities, Shaquille O'Neal and Craig Robinson, for a hilarious TV spot titled "Woods." This ad...

Actors

Actors who starred in The General commercials

Abra S. Moore photo
April Goss photo
Arnie Pantoja photo
Blythe Howard photo
Britt Prentice photo
Carmen Palumbo photo
Colter Harkins photo
Craig Robinson photo
Darryl Dunning II photo
Ethan Stone photo
Heather Dodson photo
Jon Maxwell photo
JP Valenti photo
Jude Lanston photo
Justin Williams photo
Kathryn Herman photo
Kyle Craven photo
Kyle Helf photo
Kyrie Irving photo
Marah Fairclough photo
Melissa Kay Anderson photo
Montell Jordan photo
Reggie Miller photo
Roxy Rivera photo
Shaquille O'Neal photo
Snoop Dogg photo
William Simmons photo
Products

Products Advertised by The General

Lionsgate Films Uncle Drew
The General App
The General Car Insurance
Agenices

Agencies worked with The General

The General commercials
Cutters Studios

Cutters Studios is a creative company with a passion for storytelling. The company was founded in Chicago in 1980 and has since expanded to different cities in the United States, including Los Angeles, Detroit, Tokyo, and New York. Cutters Studios is a leader in the post-production industry, creating powerful content for various mediums, including television commercials, films, music videos, and digital content.The company's team of skilled artis...

The General commercials
Energy BBDO, Inc.

Overview: Energy BBDO, Inc. is an advertising agency with headquarters in Chicago, Illinois, USA. It was founded in 1932 and has been in operation for over 89 years. The agency specializes in building brand recognition. It has a workforce of approximately 330 employees and is part of the BBDO Worldwide network. In terms of recent news, BrownForman Corporation announced in 2019 that Energy BBDO would be their new global creative agency of record...

The General commercials
Highdive Advertising

Highdive Advertising is a full-service advertising agency based in Chicago, Illinois. Founded in 2016, they have quickly established themselves as one of the premier creative agencies in the Windy City. With a team of talented professionals, they provide a wide range of advertising and marketing services, including brand strategy, creative development, media planning and buying, social media management, and more.What sets Highdive Advertising apa...

The General commercials
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, including media planning and buying, digital marketing, content creation, research and analytics, and more. OMD has a strong reputation for its innovative and dynamic approach to media planning and buying, and has won numerous awards for its work. In...

The General commercials
Station Film

Station Film is a film production company known for its innovative approach to storytelling. Founded by Stephen Orent and Caroline Gibney in 1994, Station Film has produced award-winning ads, short films, and feature films over the years. With offices located in New York, Los Angeles, and Paris, the company has an international appeal that attracts top talent in the film industry.One of the hallmarks of Station Film is its commitment to creative...

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