What the The General Renters Insurance TV commercial - Get Both is about.

Title: The General Renter's Insurance TV Spot, 'Get Both'

Intro:In a world where unexpected mishaps are just around the corner, being prepared is key. The General Insurance has come up with an innovative TV spot called 'Get Both' to highlight the importance of renter's insurance. Designed to captivate and engage viewers, this commercial takes a unique and bold approach to showcase the benefits of having both auto insurance and renter's insurance with The General.

Scene 1: The Thrilling Car ChaseThe commercial kicks off with an exhilarating car chase featuring high-speed maneuvers and heart-pounding moments. The screen is filled with dynamic action sequences as two cars race through the city streets. The camera angle shifts and pans rapidly to intensify the drama.

Voiceover (V.O.):"Life can be full of surprises. Like a sudden car chase in the middle of a busy city."

Scene 2: The Unexpected CrashAs the adrenaline-fueled chase reaches its climax, the cars collide in a dramatic crash, sending debris flying. The audience is left breathless, mesmerized by the intensity of the scene.

Voiceover (V.O.):"But what happens when things don't go as planned?"

Scene 3: Transition to a Peaceful ApartmentThe chaotic scene fades out, and the commercial smoothly transitions to a serene and cozy apartment scene. The camera pans across a well-decorated living room, showcasing the comfort and security of a rental space.

Voiceover (V.O.):"When life takes an unexpected turn, The General has got you covered."

Scene 4: The Surprising RevealSuddenly, a charismatic and confident spokesperson appears, breaking the fourth wall. Dressed in The General's iconic red outfit, the spokesperson stands in the middle of the apartment, addressing the viewer directly.

Spokesperson:"You know, accidents don't just happen on the road. That's why The General now offers renter's insurance too!"

Scene 5: The Dual CoverageA split-screen effect is used to showcase both a repaired car from the earlier chase scene and a protected apartment side by side. The visuals symbolize the dual coverage offered by The General—both auto insurance and renter's insurance.

Voiceover (V.O.):"Get both the peace of mind for your car and your apartment with The General."

Scene 6: Smiling RentersThe camera reveals a happy couple, smiling and feeling secure in their apartment. They hold hands and admire their safe and cozy living space.

Voiceover (V.O.):"Because when you're covered from every angle, life's surprises won't catch you off guard."

Scene 7: Call to ActionThe commercial ends with a powerful call to action, displaying The General's contact information and encouraging viewers to get a quote for both auto and renter's insurance.

Voiceover (V.O.):"Get your quote today and get both the coverage you need. Call The General now!"

Outro:As the TV spot concludes, viewers are left with a sense of empowerment and the understanding that they can safeguard both their vehicles and their rental properties with the comprehensive coverage offered by The General. The 'Get Both' commercial successfully grabs attention, blending suspense, unexpected twists, and a touch of humor to emphasize the importance of being prepared for life's surprises.

Disclaimer: The events and visuals depicted in this TV commercial are purely fictional. They are designed to creatively convey the message of the importance of having both auto insurance and renter's insurance coverage. The General Insurance advises all viewers to be responsible drivers and renters and to obtain appropriate insurance coverage for their individual needs.

The General Renters Insurance TV commercial - Get Both produced for The General was first shown on television on March 8, 2015.