The General TV commercial - Recording Studio
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What the The General TV commercial - Recording Studio is about.
The General TV Spot, 'Recording Studio' is a clever and memorable commercial that showcases the insurance company's dedication to providing affordable coverage for drivers with less-than-perfect records.
The commercial opens in a recording studio, with a disheveled band struggling to lay down a track. The lead singer is gasping for breath, the drummer is off-beat, and the guitarist is hopelessly out of tune. Just as they're about to give up in frustration, a voice from the control room interjects, "Hey guys, you're doing great - just keep playing!"
The camera then pans to reveal that the voice belongs to Shaquille O'Neal, the legendary basketball player and spokesperson for The General insurance. With a mischievous grin, Shaq explains that he's not actually a music producer, but a car insurance expert. He reassures the band that even if they have a less-than-perfect driving record, The General can provide them with affordable coverage and get them back on the road.
The TV spot is designed to be both humorous and effective, using Shaq's larger-than-life personality to make a serious point about affordable car insurance. By showing that even a so-called "bad" driver can find coverage through The General, the commercial appeals to a broad range of customers who may have struggled to get insurance in the past. It's a clever and innovative way to showcase The General's commitment to providing affordable coverage for all drivers.
The General TV commercial - Recording Studio produced for The General was first shown on television on October 27, 2013.
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Advertisers of the The General TV Spot, 'Recording Studio'
The General
The General is an innovative and dynamic company that has revolutionized the insurance industry. With a strong focus on providing affordable and reliable coverage, they have quickly become a leader in...
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Agenices of the The General TV Spot, 'Recording Studio'
Energy BBDO, Inc.
Overview: Energy BBDO, Inc. is an advertising agency with headquarters in Chicago, Illinois, USA. It was founded in 1932 and has been in operation for over 89 years. The agency specializes in buildin...
OMD
OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...
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