The “Turns Out” campaign by agency Highdive continues the humor with the former NBA star and current sports commentator, while adding Lucille O'Neal to the mix.

Shaquille O'Neal, Bad Luck Brian team up with The General in new campaign. Basketball Hall of Famer Shaquille O'Neal is being featured alongside internet star Bad Luck Brian in a new commercial for The General auto insurance.

Shaquille O'Neal, in full Shaquille Rashaun O'Neal, byname Shaq, (born March 6, 1972, Newark, New Jersey, U.S.), American basketball player, named in 1996 to the National Basketball Association (NBA) list of its 50 greatest players of all time.

Other works

• (2000) TV commercial: freeinternet.com.
• (1995) TV commercial: Pepsi-Cola.
• (1997) TV commercial: Taco Bell ("TNS")
• (1997) TV commercial: Pepsi-Cola (with Michael J.
• (2000-01) Print ads: Digex.
• (2001) TV commercial: Nestle's Crunch.
• (2001) Music video: Appeared in 311's "You Wouldn't Believe" video.

One of the kids asked Shaq, 'Why do you do those awful ads with the General?' " Iseman said. "Shaq said, 'Because when I was broke and didn't have a penny, they gave me insurance. '"

After battling poverty for years, the “Diesel” finally had a chance to give back to her mom earlier in his career with the Orlando Magic. Shaq bought Lucille O'Neal a house that was worth $1 million. He called it an “affordable mistake.”

Shaq it up “The General gave me my break in college. When I bought my first car it was actually the only insurance I could afford,” O'Neal told Adweek, adding that he stays with the company because of its affordability and how the brand cares about its customers.

Popular on Variety. Shaquille O'Neal says he turned to The General when he was in college and no one would give him a good price on car insurance. “When I was in college, The General was the only insurance I could afford,” he says in an interview.

Shaq is widely regarded as one of the most dominant players in NBA history. He amassed a number of accolades throughout 19 seasons in the league, including Rookie of the Year and MVP honors. O'Neal won four NBA titles and was named Finals MVP three times.

Shaquille O'Neal officially sells his stake in Sacramento Kings, walks away from 'our great partnership' Shaquille O'Neal, who became a partial owner of the Sacramento Kings in 2013, announced on social media Wednesday that he has officially sold his interest in the NBA club.

Shaq on Anthony Davis injury, laughter with Barkley: 'I ain't making fun of nobody' Basketball Hall of Famer and TNT analyst Shaquille O'Neal said he wasn't mocking Lakers star Anthony Davis for leaving Game 5 injured, but O'Neal added he “sucked it up” and played through injuries in important games in his career.

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