What is Lionsgate Films Uncle Drew?
Lionsgate Films is the production company behind the hit 2018 American sports comedy movie "Uncle Drew." The film stars Kyrie Irving as the lead character , a septuagenarian basketball player who reunites with his old teammates to compete in a street basketball tournament. The movie is based on a series of Pepsi commercials featuring Irving's character , Uncle Drew.
"Uncle Drew" was directed by Charles Stone III and written by Jay Longino. In addition to Irving, the film also stars Tiffany Haddish , Lisa Leslie, J.B. Smoove, and other notable actors and basketball players.
The movie was well-received by audiences and critics alike, with many praising Irving's performance and the film's humor and heart. "Uncle Drew" grossed over $44 million worldwide, making it a commercial success for Lionsgate Films.
The success of "Uncle Drew" also led to a partnership between Lionsgate and The General, an insurance company that featured in the movie. The partnership allowed the two companies to collaborate on marketing campaigns and expand their reach to new audiences.
Overall, "Uncle Drew" was a major hit for Lionsgate Films, showcasing their ability to produce successful and entertaining movies with strong lead performances and engaging storylines.
Frequently Asked Questions about lionsgate films uncle drew
After draining his life savings to enter a team in the Rucker Classic street ball tournament in Harlem, Dax is dealt a series of setbacks, including losing his team to his longtime rival. Desperate to win the tournament and the cash prize, Dax stumbles upon the man, the myth, the legend Uncle Drew and convinces him to return to the court one more time. The two men embark on a road trip to round up Drew's old basketball squad and prove that a group of septuagenarians can still win the big one.Uncle Drew / Film synopsis
Uncle Drew loves basketball and learns from past mistakes. Big Fella, Boots, Preacher, and Lights all teach Dax (and one another) about the meaning of the game and the importance of teamwork, forgiveness, and playing with your heart.
In 2012, PepsiCo embarked on an internet-based advertising campaign for Pepsi Max with the character "Uncle Drew" played by Kyrie Irving. The first advertisement was conceived as being in the form of a short film rather than an explicit commercial.
“Uncle Drew” is a feature film starring Boston Celtic basketball player Kyrie Irving (main picture, right), based on a character of the same name who first appeared on the small screen in a 2012 series of ads for Pepsi Max.
User reviews130. Uncle Drew is based on a series of Pepsi Max advertisements that began in 2012, which introduced its titular character. A feature-length film based on a few television-length ad spots should spell disaster and may appear to be nothing more than a cash grab. Yet, surprisingly, it works.
Ultimately, Dax's backstory fuels the film's heart and makes this a worthwhile watch to more than just hoop lovers. His character arc is deep and empathetic. Others have doubted him his whole life, and now his adversary (Nick Kroll) and unreliable girlfriend (Tiffany Haddish) doubt him once again.
The setting is Harlem, New York. Rucker Park at 155thStreet and Frederick Douglass Blvd. had its first basketball tournament in 1946, which was started by community activist Holcombe Rucker, who organized youth basketball games.
Not only that, but he has a successful movie: Uncle Drew's $15 million opening beat Lionsgate's expectations, and an 'A' Cinemascore - a common measure of audience reaction - means that it could still have legs.
Drew's name is derived from Irving's middle name, Andrew. There's more chapters of the story planned in the future, and yes, there's hope that one day Irving's fellow Cleveland star LeBron James - who endorses a different drink company - might be able to work his way onto the court alongside Uncle Drew.
But the movie has strong messages about teamwork, taking risks to achieve your goals, and playing for the love of the game; it's generally fine for mature tweens and up, particularly if they're big basketball fans.
Betty LouLisa LesliePreacherChris WebberBootsNate RobinsonMookieNick KrollBig FellaShaquille O'NealLightsReggie Miller
Uncle Drew/Characters
Basketball fans can watch all four of the “Uncle Drew” shorts together below.
