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What the The General TV commercial - Swipe Right is about.

The General TV Spot, 'Swipe Right' is a commercial for The General car insurance company that has gained widespread attention since its release. The 30-second spot features an attractive young woman browsing through profiles on a dating app and swiping right on each one until she comes across a profile for The General’s cartoon mascot.

Impressed by the mascot's muscular physique and confident demeanor, she swipes right on the profile with a smile. The scene then cuts to the mascot himself driving a red car with The General logo while talking about the company’s affordable car insurance rates.

The purpose of the TV spot is to showcase The General as a company that offers affordable car insurance rates for younger drivers who may be struggling to find reliable insurance options. The ad uses humor and a relatable situation to capture the viewer's attention and drive home their message.

The use of a dating app theme for the commercial is a clever way to appeal to younger generations and the ever-increasing use of social media and dating apps. This strategy also demonstrates The General's commitment to keeping up with the latest trends and staying relevant.

Overall, The General TV Spot, 'Swipe Right' is an effective and memorable ad that accomplishes its goal of shedding light on the affordability and dependability of The General’s car insurance policies.

The General TV commercial - Swipe Right produced for The General was first shown on television on December 25, 2016.

Frequently Asked Questions about the general tv spot, 'swipe right'

The General TV Spot, 'Shower' Ft. Shaquille O'Neal, Kenny Smith, Ernie Johnson Jr.

fun, Will Arnett starring spot. Check out the FULL piece here: https://www.youtube.

The average TV Commercial Actor or Actress salary in the United States is $75,051 as of September 25, 2023, but the salary range typically falls between $61,847 and $91,634.

Morgan Matthews(II) Morgan is well known for her role in the seasonal GMC commercial. It has been airing since 2018. Also seen on Grey's Anatomy, Super Pumped, Rizzoli & Isles and award winning short films. Morgan is a Nebraska native and knew from an early age she wanted to act.

Arnett's distinctive gravelly voice has earned him voice-over work for CBS television promos, film trailers and numerous advertisements, including Lamisil medication. Perhaps most recognizable is Arnett's voice saying, "It's not more than you need, just more than you're used to" in ads for GMC trucks.

Actors are usually paid per episode, so if their character dies, their incomes dies with them. Residuals are also per episode so they only get residuals for the episodes they appear in.

Actors are paid differently based on their chosen medium. Generally speaking, for screen work, actors are paid a day rate. If they are needed for more than five days, they are paid a weekly rate. Rates vary if actors are needed for the entirety of the film shoot or the entirety of a television season.

A woman surprises her husband with an early holiday gift -- matching watches -- one red for her and one black for him. Excited, the husband surprises her with an early gift as well, his and hers GMC vehicles.

Tatiana was the lead spokesperson for NewDay USA Veteran Home Loan commercials. She can also be seen on the last season of This Is Us and MGM's upcoming show The Consultant; soon to be on Amazon Prime.

Morgan Matthews(II) Morgan is well known for her role in the seasonal GMC commercial. It has been airing since 2018.

Originally founded in 1911, GMC has been a trusted brand in the way of larger sized vehicles for over 100 years. The company is formally known as a subdivision of the General Motors of North America Brand that primarily produces SUVs, pickup trucks, vans, and light-duty trucks.

The estimated average pay for Actor at this company in the United States is $28.61 per hour, which is 105% above the national average.

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Actors

Actors who starred in The General TV Spot, 'Swipe Right'

Marah Fairclough photo
Advertisers

Advertisers of the The General TV Spot, 'Swipe Right'

The General TV commercial - Swipe Right
The General

The General is an innovative and dynamic company that has revolutionized the insurance industry. With a strong focus on providing affordable and reliable coverage, they have quickly become a leader in...

Agenices

Agenices of the The General TV Spot, 'Swipe Right'

The General TV commercial - Swipe Right
Energy BBDO, Inc.

Overview: Energy BBDO, Inc. is an advertising agency with headquarters in Chicago, Illinois, USA. It was founded in 1932 and has been in operation for over 89 years. The agency specializes in buildin...

The General TV commercial - Swipe Right
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

Products

Products Advertised

The General Car Insurance
TV commercials

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