Auto insurance for less, The General says Yes!

What is General Insurance. Definition: Insurance contracts that do not come under the ambit of life insurance are called general insurance. The different forms of general insurance are fire, marine, motor, accident and other miscellaneous non-life insurance.

1. Everything we do is driven by you: Ford.
2. The Power of Dreams: Honda.
3. The Best 4x4 by Far: Land Rover.
4. The Art of Performance: Jaguar.
5. We are not supercars, we are Lamborghini: Lamborghini.
6. There is no substitute: Porsche.
7. It's a Skoda, Honest: Skoda.
8. The Ultimate Driving Machine: BMW.

General insurance is typically defined as any insurance that is not determined to be life insurance. It is called property and casualty insurance in the United States and Canada and non-life insurance in Continental Europe.

General insurance is an agreement between a policyholder and insurer wherein the insurance company protects your valuable assets from fire, theft, burglary, or any other unfortunate accident. Often, general insurance is confused with life insurance.

It is succinct The most enduring brand slogans are often short, catchy and easy to remember. Much like a song chorus that gets stuck in your head, it needs to have a rhythm or sound that rolls off the tongue and is instantly recognisable.

Some of the famous slogans given by freedom fighters are "Jai Hind", "Vande Mataram", "Swaraj is my birthright, and I shall have it", "Give me blood and I will give you freedom", Do or die, "Inquilab Zindabad", "Sarfaroshi ki tamanna ab humare dil mein hai" and "Simon go back".

While life insurance policies provide cover against the risk of life, general insurance provides cover against other types of risks that may affect a person's health or some of his/her physical assets like a home or a vehicle etc.

Different types of general insurance include motor insurance, health insurance, travel insurance, and home insurance. A general insurance policy pays for the losses that are incurred by the insured during the period of the policy.

What is General Insurance. Definition: Insurance contracts that do not come under the ambit of life insurance are called general insurance. The different forms of general insurance are fire, marine, motor, accident and other miscellaneous non-life insurance.

10 important tips for creating an impressive slogan

1. Understand the heart of your brand.
2. Know what makes you special.
3. Tell a story.
4. Know your target market.
5. Keep it simple.
6. Make it classic and timeless.
7. Make it catchy.
8. Keep it consistent with your brand voice.

Make It Short and Simple Keep in mind that your audience has a short attention span; therefore, your slogan shouldn't be more than 10 words. You only have a few seconds to make an impression. Better not go over one sentence.