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What is Kraft Macaroni & Cheese Dinner?

Kraft Macaroni & Cheese Dinner, commonly referred to as Kraft Mac and Cheese, is a popular brand of boxed macaroni and cheese. Instant, easy, and affordable, this comfort food has been a staple in American households for decades.

The story of Kraft Mac and Cheese begins in 1937 when Kraft first introduced their macaroni and cheese dinner. The original box contained both the cheese sauce mix and the pasta that were cooked separately and mixed together. It was an instant hit and quickly gained popularity, as it was cheap and easy to make.

The iconic blue box we know today was introduced in 1957, and it has remained largely the same since then. The box contains dry macaroni and a powdered cheese sauce mix. It's simple to prepare by boiling the pasta and then mixing in the cheese sauce mix and a little bit of milk and butter, making it an easy go-to meal option for busy weeknights or a lazy weekend.

Besides its speed and convenience, Kraft Mac and Cheese is also loved for its cheesy, creamy, and comforting flavor. It's the ultimate comfort food that both children and adults adore. Over the years, several variations have been introduced, such as whole-grain and organic options.

Despite criticisms of its lack of nutritional value, Kraft Mac and Cheese has stood the test of time and continues to hold a special place in many hearts and stomachs. It has become a symbol of quintessential American comfort food, reminding us of simpler times and cherished childhood memories.

Frequently Asked Questions about kraft macaroni & cheese dinner

Ingredients: INGREDIENTS: PASTA (FROM WHEAT), CHEESE SAUCE [DRIED WHEY (FROM MILK), CHEDDAR CHEESE, SALT, BUTTER, NATURAL FLAVOURS, COLOUR (FROM PAPRIKA, TURMERIC AND ANNATTO), CITRIC ACID (ACIDULANT), SODIUM PHOSPHATES].

During the Great Depression, a St. Louis, Missouri, salesman, Grant Leslie of Dundee, Scotland, had the idea to sell macaroni pasta and cheese together as a package, so he began attaching grated cheese to boxes of pasta with a rubber band. In 1937, Kraft introduced the product in the U.S. and Canada.

ItalyKraft Dinner / Origin

Kraft Original Mac & Cheese Dinner is a convenient boxed dinner. Kids and adults love the rich taste of macaroni with cheesy goodness. Our handy dinners include macaroni pasta and original flavor cheese sauce mix, so you just need milk and margarine or butter to make a tasty side, snack or addition to a meal.

Mac and cheese is a rich and creamy dish consisting of macaroni pasta mixed with a cheesy sauce. It's particularly popular in the United States.

Kraft Dinner as the full meal deal was introduced to hungry Americans in 1937 and Canadians in 1939. During World War Two more than 50 million boxes of KD were devoured because grocery shoppers could get two boxes with one food stamp.

8 Cheesy Throwback Facts About Kraft Macaroni & Cheese

  • Kraft Sells One Million Boxes Of Mac And Cheese A Day.
  • The Record For Eating An Entire Box Of Kraft Macaroni & Cheese Is One Minute, 2.14 Seconds.
  • There Are Over 50 Varieties Of Kraft Macaroni & Cheese.

In America KD is called Macaroni and Cheese because Kraft CAN call it that. The reason it's called Kraft Dinner in Canada is because KD doesn't have enough real cheese in it to be legally named as having cheese. So it's called Kraft Dinner (or KD) instead.

  • Bring water to boil in medium saucepan. Add Macaroni; cook 7 to 8 min. or until tender, stirring occasionally.
  • Drain. (Do not rinse.) Return macaroni to pan.
  • Add margarine, milk and Cheese Sauce Mix; mix well.

Every Canadian eats more than three boxes of KD per year Canada's consumption of Kraft Dinner is so frequent, it averages out to 3.2 boxes of KD per Canadian every year. That's 55% more Kraft Dinner eating than our American neighbours.

During the end of the Great Depression, macaroni and cheese became a popular food item due to its low cost. It was billed as “the housewife's best friend, a nourishing one pot meal” and sold 8 million boxes when it was released by Kraft Foods in 1937. The popularity of the food then exploded once again in World War II.

There's a bunch of science behind it – the dish is full of rich ingredients which make our brain think it's won the lottery. There's also the comfort food factor – mac n' cheese brings up fuzzy warm memories of home. But here in Wisconsin, we know what makes this dish phenomenal: the cheese.

Some of Kraft's most popular products included Kraft cheese, Milka and Toblerone chocolates, Philadelphia cream cheese, Planters nuts, Jell-O desserts, Kool-Aid powdered beverages, Jacobs and Maxwell House coffees, Lu biscuits, Nabisco cookies and crackers, Oscar Mayer meats, and Cadbury Creme Egg and Cadbury Dairy ...

TV spots

TV commercials Kraft Macaroni & Cheese Dinner

Kraft Macaroni & Cheese TV Spot, '¿Qué Diría la Abuela?'
Kraft Macaroni & Cheese TV Spot, 'Airplane Detour'
Kraft Macaroni & Cheese TV Spot, 'Book Club'
Kraft Macaroni & Cheese TV Spot, 'Bounce House'
Kraft Macaroni & Cheese TV Spot, 'Dinner, Not Art'
Kraft Macaroni & Cheese TV Spot, 'Dinnertime Excuses' Song by Enya
Kraft Macaroni & Cheese TV Spot, 'Help Yourself' Song by Remi Wolf
Kraft Macaroni & Cheese TV Spot, 'It's Changed, But It Hasn't'
Kraft Macaroni & Cheese TV Spot, 'Not Hungry' Song by Enya
Kraft Macaroni & Cheese TV Spot, 'Officer Dan'
Kraft Macaroni & Cheese TV Spot, 'Pregnant'
Kraft Macaroni & Cheese TV Spot, 'Sibling Rivalry'
Kraft Macaroni & Cheese TV Spot, 'Skim'
Kraft Macaroni & Cheese TV Spot, 'Sleepover'
Kraft Macaroni & Cheese TV Spot, 'Swing'
Kraft Macaroni & Cheese TV Spot, 'What I Did For Love'
Walmart TV Spot, 'Cheesy Tuna Casserole'
Walmart TV Spot, 'Hunger Is Closer Than You Think'
Actors

Actors who starred in Kraft Macaroni & Cheese Dinner commercials

Alexandra Meyer photo
Allyson Ryan photo
Alyvia Alyn Lind photo
Andre Ware photo
Aubrey Fitzgerald photo
Bentley Hixson photo
Bill Escudier photo
Cole Sand photo
Craig Kilborn photo
Daniel Faraldo photo
Dexter Cross photo
Grayson Taylor photo
Heidi Johanningmeier photo
Josh Breeding photo
Juan Carlos Arvelo photo
Kate Lane photo
Keight Leighn photo
Kyle Schroeder photo
LaNisa Frederick photo
Laura Willcox photo
Lea Ann Eaves photo
Maisie Skinner photo
Marcus Bishop-Wright photo
Megan Duffy photo
Nikiya Mathis photo
Rico E. Anderson photo
Robert Peters photo
Robynne Eaton photo
Sara Bynoe photo
Sloane Long photo
Ted Williams photo
Terrence Beasor photo
Veronnica Avila photo
Violet Krumbein photo
Advertisers

Advertisers of commercials featuring Kraft Macaroni & Cheese Dinner

Kraft Macaroni & Cheese Dinner commercials
Kraft Macaroni & Cheese

Kraft Macaroni & Cheese, often fondly referred to as "Kraft Dinner" or simply "KD," is an iconic and beloved brand that has been tantalizing taste buds for decades. This American company, owned by The...

Kraft Macaroni & Cheese Dinner commercials
Walmart

Walmart is one of the most recognizable retail giants in the world, renowned for its vast network of stores and wide range of products. With its humble beginnings as a small discount store in Arkansas...

Agenices

Agencies worked with Kraft Macaroni & Cheese Dinner

Kraft Macaroni & Cheese Dinner commercials
CP+B
Collaborated with Kraft Macaroni & Cheese Dinner
Kraft Macaroni & Cheese Dinner commercials
Crispin Porter Bogusky
Collaborated with Kraft Macaroni & Cheese Dinner
Kraft Macaroni & Cheese Dinner commercials
Haworth Marketing & Media
Collaborated with Kraft Macaroni & Cheese Dinner
Kraft Macaroni & Cheese Dinner commercials
Hungry Man
Collaborated with Kraft Macaroni & Cheese Dinner
Kraft Macaroni & Cheese Dinner commercials
Johannes Leonardo
Collaborated with Kraft Macaroni & Cheese Dinner
Kraft Macaroni & Cheese Dinner commercials
Starcom
Collaborated with Kraft Macaroni & Cheese Dinner
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