During the Great Depression, a St. Louis, Missouri, salesman, Grant Leslie of Dundee, Scotland, had the idea to sell macaroni pasta and cheese together as a package, so he began attaching grated cheese to boxes of pasta with a rubber band. In 1937, Kraft introduced the product in the U.S. and Canada.

The easy-to-make dinner became popular during wartime for its low price - early advertisements claimed it could feed a family of four for just 19 cents. According to Mashed, Kraft Mac & Cheese grew in popularity during World War II, when two boxes of Kraft Dinner could be purchased for one rationing coupon.

For example, Kraft Mac and Cheese calories are pretty high (350 per one-cup serving). 1 And other mac and cheese calories (even the homemade variety) are high as well. This dish is also high in fat and very high in sodium.

The new look updates all aspects of the brand identity: the name, the logo, brand colors, typography, photography, iconography, and packaging. The change from “macaroni and cheese” to “mac & cheese”, is meant to reflect the way fans organically talk about the brand.

8 Cheesy Throwback Facts About Kraft Macaroni & Cheese

• Kraft Sells One Million Boxes Of Mac And Cheese A Day.
• The Record For Eating An Entire Box Of Kraft Macaroni & Cheese Is One Minute, 2.14 Seconds.
• There Are Over 50 Varieties Of Kraft Macaroni & Cheese.

Back in February 2009, I wrote an article for Corporate Eye about a new logo launched for the well-known Kraft brand. In an effort to “more clearly deliver delicious,” the brand's racetrack logo was replaced with what was supposed to be a friendly and colorful burst with a smile.

Ever wonder why macaroni and cheese is so dang good? There's a bunch of science behind it – the dish is full of rich ingredients which make our brain think it's won the lottery. There's also the comfort food factor – mac n' cheese brings up fuzzy warm memories of home.

Some of Kraft's most popular products included Kraft cheese, Milka and Toblerone chocolates, Philadelphia cream cheese, Planters nuts, Jell-O desserts, Kool-Aid powdered beverages, Jacobs and Maxwell House coffees, Lu biscuits, Nabisco cookies and crackers, Oscar Mayer meats, and Cadbury Creme Egg and Cadbury Dairy ...

All is not lost, mac and cheese can be a wholesome, healthy dish. Cheese is a great source of protein and calcium, and pasta adds fiber and energy-producing carbohydrates. You can enjoy simple and traditional recipes as long as you keep the portions small.

And mac and cheese - with roughly 7 million boxes of Kraft's version sold each week - continues to be devoured in good times and bad. Whether it recalls happier, simpler times or feeds a family on a shoestring budget, the Day-Glo orange dinner is here to stay.

Turns out, it is mostly milk products and byproducts like whey and milk protein and cheese culture, milkfat and lactic acid. Kraft has recently started taking out the more chemical-based ingredients like artificial dyes and flavors.

Some of Kraft's most popular products included Kraft cheese, Milka and Toblerone chocolates, Philadelphia cream cheese, Planters nuts, Jell-O desserts, Kool-Aid powdered beverages, Jacobs and Maxwell House coffees, Lu biscuits, Nabisco cookies and crackers, Oscar Mayer meats, and Cadbury Creme Egg and Cadbury Dairy ...