The Kraft Macaroni & Cheese TV Spot, 'Swing' is a thirty-second commercial that aired recently on television. It features a young girl enjoying her Kraft Macaroni & Cheese dinner while swinging on her swing set in the backyard.
The commercial begins with the girl happily swinging back and forth, a big smile on her face while background music plays. She then stops momentarily, looks directly at the camera, and exclaims, "That was awesome!" before continuing to swing.
The camera then cuts to a close-up of the plate of hot and cheesy macaroni and cheese set on a nearby table, steam still rising from it. As the girl continues to swing, she takes a bite of her Kraft Macaroni & Cheese and smiles contentedly.
The commercial ends with a voiceover saying, "Nothing says 'good times' like Kraft Mac & Cheese," followed by the tagline, "Swing into your comfort zone."
The commercial is simple in its approach, emphasizing on the joyful experience of eating Kraft Macaroni & Cheese. It's geared towards families, and particularly children, as they're the ones who will be most likely to find joy in the swinging like the girl in the commercial.
Overall, the TV spot is a fun and relatable tribute to the childhood memories of many who grew up enjoying Kraft Macaroni & Cheese. The brand hopes that it brings a nostalgic feeling to its audience when they think of the happy, carefree moments of their childhood.
Kraft Macaroni & Cheese TV commercial - Swing produced for Kraft Macaroni & Cheese was first shown on television on March 5, 2017.
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