In the ESPN App TV spot, 'Presentation,' the focus is on the app's ability to deliver real-time updates and in-depth analysis during a live game. The ad opens with a shot of the stadium, with the commentator's voice gradually building up in the background. The camera then shows a man who is tracking the game on his phone while he's in the office giving a presentation.
As the game intensifies, the man struggles to keep his attention on the presentation and instead, his focus shifts back to his phone. The ESPN app's voiceover then takes over, emphasizing how it can deliver live scoring updates, highlights, and analysis, so you never have to miss anything.
The ad then shows various people, including a mom at a soccer game and a man at a bar, watching live games on their phones while simultaneously keeping up with the latest update through the app.
The emphasis on delivering real-time, in-depth analysis sets the ESPN app apart in a crowded market. The TV spot effectively communicates the convenience and functionality of the app in its live sports coverage.
ESPN App TV commercial - Presentation produced for ESPN was first shown on television on December 20, 2015.
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