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What the Kraft Macaroni & Cheese TV commercial - Pregnant is about.

Title: Kraft Macaroni & Cheese TV Spot - 'Pregnant'

Introduction:In a bold and unconventional move, Kraft Macaroni & Cheese has created a TV spot that challenges traditional advertising norms. This daring and thought-provoking commercial, titled 'Pregnant,' takes viewers on a journey that not only captivates their attention but also sparks conversation and challenges societal perceptions.

Synopsis:The TV spot begins with a close-up shot of a pregnancy test laid out on a bathroom countertop. The anticipation builds as the screen shifts to a young woman, Amanda, trying to hide her excitement as she prepares a bowl of Kraft Macaroni & Cheese. The soundtrack, a mix of upbeat music and the sound of boiling water, adds a sense of energy and anticipation to the scene.

As the timer on her stove ticks away, Amanda's excitement can no longer be contained. She carefully lifts up her shirt, revealing a fully cooked box of Kraft Macaroni & Cheese nestled snugly against her "baby bump." The camera pans out, capturing the astonishment on Amanda's face, which quickly melts into a playful grin.

The scene transitions to a family gathering where loved ones joyfully celebrate Amanda's "pregnancy." They marvel at the unique, yet heartwarming sight of the Kraft Macaroni & Cheese nestled against her stomach. The spot cleverly portrays the family's acceptance and support, emphasizing the message that love and connection transcend traditional concepts of family.

Throughout the commercial, the iconic blue Kraft Macaroni & Cheese box symbolizes not only the flavorful comfort food but also a symbol of love, connection, and unorthodox family moments. Beneath the playful surface lies a deeper message about inclusivity and acceptance.

Impact:Kraft Macaroni & Cheese's 'Pregnant' TV spot challenges societal norms and sparks thought-provoking conversations. By showcasing a non-traditional depiction of family, the commercial encourages viewers to redefine their understanding of familial relationships. This unconventional advertising approach fearlessly invites acceptance and celebrates the power of love to create a sense of belonging beyond societal conventions.

Conclusion:With its bold and daring approach, Kraft Macaroni & Cheese's 'Pregnant' TV spot pushes boundaries and challenges viewers to think beyond traditional advertising norms. By embracing creativity and fearlessly addressing unconventional topics, Kraft not only captures attention but also delivers a powerful message about love, inclusivity, and the importance of redefining what it means to be a family. This thought-provoking commercial reminds us that love knows no bounds and can exist in unexpected and beautiful ways.

Kraft Macaroni & Cheese TV commercial - Pregnant produced for Kraft Macaroni & Cheese was first shown on television on April 27, 2014.

Frequently Asked Questions about kraft macaroni & cheese tv spot, 'pregnant'

Yes you can eat Mac and cheese while pregnant. You just need to avoid unpasteurized cheeses while pregnant but Kraft should be pasteurized.

Ingredients. Low-Moisture Mozzarella Cheese (Pasteurized Milk, Cheese Culture, Salt, Enzymes), Cheddar Cheese (Pasteurized Milk, Cheese Culture, Salt, Enzymes, Annatto [Color]), Modified Cornstarch Added To Prevent Caking, Natamycin (a Natural Mold Inhibitor).

The ABSOLUTE MINIMUM you need to know, in 50 words or less: Boxed mac and cheese is high in phthalates because of plastic involved in processing, plus fat content. Phthalates are definitely a cause for concern, especially for infants and expecting females, but threshold doses aren't known.

For example, Kraft Mac and Cheese calories are pretty high (350 per one-cup serving). 1 And other mac and cheese calories (even the homemade variety) are high as well. This dish is also high in fat and very high in sodium.

Even though American cheese is far from pure, that doesn't necessarily mean it's bad for you. One Kraft single is 60 calories, which isn't mind-bogglingly high, and the slice has protein and calcium. However, the high amounts of sodium and fat will keep it from landing on a list of healthy foods.

All Kraft cheeses are either pasteurized or heat-treated along with other processes such as curing or aging to maintain quality and wholesomeness. Because of our stringent quality control procedures, we are confident that all Kraft cheeses are safe and wholesome to eat.

Generally, hard types of cheese are considered safe to eat during pregnancy. The levels of listeria found present in hard cheeses are extremely low and are therefore not considered a risk for pregnant women. Some of the hard cheeses that are safe to eat during pregnancy include: Cheddar.

PASTA (ENRICHED WHEAT FLOUR [WHEAT FLOUR, NIACIN, IRON (FERROUS SULFATE), THIAMIN MONONITRATE, RIBOFLAVIN, FOLIC ACID], WHOLE WHEAT FLOUR, GLYCEROL MONOSTEARATE), CHEESE SAUCE MIX (WHEY, CORN SYRUP SOLIDS, MILK, MILKFAT, PALM OIL, MODIFIED FOOD STARCH, SALT, MILK PROTEIN CONCENTRATE, MALTODEXTRIN, CONTAINS LESS THAN 2% ...

Turns out, it is mostly milk products and byproducts like whey and milk protein and cheese culture, milkfat and lactic acid. Kraft has recently started taking out the more chemical-based ingredients like artificial dyes and flavors.

Turns out, it is mostly milk products and byproducts like whey and milk protein and cheese culture, milkfat and lactic acid. Kraft has recently started taking out the more chemical-based ingredients like artificial dyes and flavors.

Cream cheese isn't actually a soft cheese - it's a cheese spread made with pasteurized dairy. Because of this, it's safe for pregnant people to consume.

You're safe to eat some milk and dairy foods, including: All hard cheeses, such as cheddar, Parmesan or Gruyere. Pasteurised semi-hard and soft cheeses, such as cottage cheese, mozzarella, feta, paneer, ricotta, halloumi, cream cheese, cheese spreads, or goat's cheese without a white coating on the outside (rind)

Videos

Watch Kraft Macaroni & Cheese TV Commercial, 'Pregnant'

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Actors

Actors who starred in Kraft Macaroni & Cheese TV Spot, 'Pregnant'

Marcus Bishop-Wright photo
Nikiya Mathis photo
Advertisers

Advertisers of the Kraft Macaroni & Cheese TV Spot, 'Pregnant'

Kraft Macaroni & Cheese TV commercial - Pregnant
Kraft Macaroni & Cheese

Kraft Macaroni & Cheese, often fondly referred to as "Kraft Dinner" or simply "KD," is an iconic and beloved brand that has been tantalizing taste buds for decades. This American company, owned by The...

Agenices

Agenices of the Kraft Macaroni & Cheese TV Spot, 'Pregnant'

Kraft Macaroni & Cheese TV commercial - Pregnant
Crispin Porter Bogusky

Crispin Porter Bogusky is a global advertising agency that was founded in 1988 by Sam Crispin. Based in Boulder, Colorado, the company has since grown to become one of the most successful and well-kno...

Kraft Macaroni & Cheese TV commercial - Pregnant
Starcom

Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...

Products

Products Advertised

Kraft Macaroni & Cheese Dinner
TV commercials

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