What the Kraft Macaroni & Cheese TV commercial - Dinnertime Excuses is about.

Title: Kraft Macaroni & Cheese TV Spot - 'Dinnertime Excuses'

Introduction:In a new heartwarming TV spot for Kraft Macaroni & Cheese, titled 'Dinnertime Excuses,' the famous comfort food takes center stage. This commercial showcases the various imaginative and often hilarious excuses children come up with to avoid sitting down for dinner. These excuses are perfectly complemented by the soothing and enchanting background song, provided by none other than the ethereal Enya.

The Scene:The commercial opens with a bustling kitchen, where a busy parent is preparing a delicious helping of Kraft Macaroni & Cheese. Meanwhile, two mischievous children can be seen playing in the background, eyeing the meal with both curiosity and resistance.

The Excuses Begin:As the parent sets the table with the macaroni and cheese, the children start to unleash their creativity. Each excuse becomes more entertaining than the last, causing both laughter and anticipation for the impending mac and cheese feast.

Imagination Unleashed:The first child, with a mischievous grin, declares, "I can't eat now, I have to defend my toy castle from the dragon invasion!" Suddenly, the camera cuts to a fantasy world where the child, equipped with a wooden sword, valiantly fights off a fire-breathing dragon.

Not to be outdone, the second child exclaims, "I have a vital mission to save the galaxy!" In the blink of an eye, the youngster is seen suited up as a space explorer, navigating through a maze of asteroids while dodging laser beams.

A Soothing Soundtrack:As the children continue with their imaginative excuses, the camera pans to the soothing and captivating strains of Enya's enchanting melody. Her song, expertly chosen to highlight the innocence and creativity of childhood, adds depth to the emotions evoked by the children's playful actions.

Coming Together:Despite the children's fantastic tales, the parent remains patient and understanding, allowing them to play out their adventures in their vivid imagination. Finally, as the parent brings the steaming hot macaroni and cheese to the table, the children's enthusiasm reaches its peak, and they rush to their seats.

The Moment of Joy:The commercial ends with the family coming together, the children's faces alight with joy as they eagerly dig into their plates of cheesy goodness. With smiles on their faces, they savor every bite of the creamy, cheesy, and comforting Kraft Macaroni & Cheese.

Credits:The commercial concludes with the tagline, "Kraft Macaroni & Cheese - The Perfect Excuse for Delicious Family Time," displayed alongside the iconic blue box of Kraft Macaroni & Cheese.

In Summary:The Kraft Macaroni & Cheese TV spot 'Dinnertime Excuses' brilliantly captures the imaginative world of children and the lengths they go to avoid sitting down for dinner. The whimsical and playful excuses combined with the enchanting soundtrack by Enya create a heartwarming ad that reminds viewers of the joy that comes from gathering as a family and enjoying a comforting and delicious meal together.

Kraft Macaroni & Cheese TV commercial - Dinnertime Excuses produced for Kraft Macaroni & Cheese was first shown on television on May 12, 2019.