The brand has also been using the same tagline since 1958: “Have a break, have a KitKat”.

Here are 9 mouth-watering facts about Kit Kats!

• Kit Kat is 88 years old.
• The Kit Kar bar has had different names over the years.
• War time rations caused the Kit-Kat recipe to change.
• Kit Kat had blue packaging throughout WWII.
• 1955 marked the first year of advertising the product on television.

Unique selling points: chocolate fingers with the signature tagline: 'Have a break, have a KitKat.

The Kit Kat was first produced as a crisp, four-finger chocolate wafer bar in the 1930s, in Britain, by the chocolate manufacturer Rowntree's. The company was named for Henry Isaac Rowntree, who bought a small grocery store in York that also operated a cocoa foundry.

Age Group: KitKat also segments the market on the basis of age. It targets the youth (18-30) and adults (30-40) and not any other segment. None of its advertisements explicitly target the elderly (aged 50 or above) or the kids (aged 15 or below).

Our Mission Statement ...the world's leading nutrition, health and wellness company. Our mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.

According to Bokksu, Kit Kats are pronounced "kitto katto" in Japanese, which sounds familiar to the phrase "kitto katsu," meaning "good luck" or "definitely win." Because of this, the country has popularized the chocolate candy bar as a sign of good luck.

In the US, Kit Kat is sold by Hershey. In the rest of the world, Nestlé's in charge. That means different flavors across the globe, and different recipes - even two versions of a dark chocolate Kit Kat, Hershey's and Nestlé's, don't taste the same.

KitKat have been successful because they have been able to satisfy the exacting demands of Japanese consumers in terms of product quality and packaging. Luck may also have played a role in the product's success. The name KitKat resembles the phrase “Kitto Katsu” meaning “surely win”, a term of good luck in Japan.

Kit Kat's target market is men and women of all ages. The brand is youthful in nature, and focuses on the consumer segment who love chocolate, and are willing to indulge themselves with chocolaty snacks.

According to Bokksu, Kit Kats are pronounced "kitto katto" in Japanese, which sounds familiar to the phrase "kitto katsu," meaning "good luck" or "definitely win." Because of this, the country has popularized the chocolate candy bar as a sign of good luck.

One of the reasons behind the popularity of KitKat in Japan is the cultural significance attached to the brand. KitKat is often given as a gift to students before exams, as “Kitto Katsu,” which translates to “You will surely win,” is a popular expression in Japan.