KITKAT enlists Michael Caton for some wizardry in latest campaign via Wunderman Thompson – Campaign Brief.

The meaning behind the 'Have a break, have a KitKat' slogan is that the KitKat bar brings customers the enjoyment of a short break from their long working days.

Kit-Cat Club, Association of early 18th-century Whig leaders that met in London. Members included the writers Richard Steele, Joseph Addison, and William Congreve and such political figures as Robert Walpole and the duke of Marlborough.

Celebrating breaks. Relaxation, fun, accessibility, innovation. Fun, empathetic, playful, carefree, positive, creative.

Looks. With adjustable orientation it works perfectly in portraits or landscape for a truly panoramic taste experience that will leave you up in the cloud. With global coverage.

Clifford is a gay, young American writer just arrived in Berlin. They end up living together in a boarding house run by Fraulein Schneider, with Clifford becoming infatuated with Sally and her devil-may-care lifestyle. The action moves back and forth between Fraulein Schneider's lodgings and the Kit Kat Club.

The KitKatClub is known for its sexually uninhibited parties. Guests are allowed to engage in sexual intercourse openly at the venue. The motto of the club is "Do what you want but stay in communication". Patrons are diverse, including heterosexuals and members of the LGBT+ community.

Brand personality is a set of human characteristics that are attributed to a brand name. Common ones are excitement, sincerity, ruggedness, competence, and sophistication. Brand personality is different than its imagery, though these creative assets should reflect a company's brand personality.

Age Group: KitKat also segments the market on the basis of age. It targets the youth (18-30) and adults (30-40) and not any other segment. None of its advertisements explicitly target the elderly (aged 50 or above) or the kids (aged 15 or below).

"Have a Break, Have a Kit Kat" is a famous tagline that has been used by KitKat since 1957. The slogan is based on the idea that taking a break is important for mental and physical well being. The brand encourages consumers to take a break and enjoy a KitKat bar as a way to unwind and recharge.

The meaning behind the 'Have a break, have a KitKat' slogan is that the KitKat bar brings customers the enjoyment of a short break from their long working days.

This surprising popularity comes in part from the Japanese name for Kit-Kats: kitto kato (キットカット). This name closely resembles the phrase kitto katsutoo (きっと勝つとぉ), meaning 'you shall surely win'. In Japanese, kitto mean 'surely' or 'certainly' and katsu means 'to win'.