KITKAT enlists Michael Caton for some wizardry in latest campaign via Wunderman Thompson – Campaign Brief.

The meaning behind the 'Have a break, have a KitKat' slogan is that the KitKat bar brings customers the enjoyment of a short break from their long working days.

Kit-Cat Club, Association of early 18th-century Whig leaders that met in London. Members included the writers Richard Steele, Joseph Addison, and William Congreve and such political figures as Robert Walpole and the duke of Marlborough.

Japanese Kit Kats and Good Luck Kit Kat in Japanese is pronounced “kitto katto” which actually sounds very similar to the Japanese phrase “kitto katsu”, which translates to “you will surely win”.

Celebrating breaks. Relaxation, fun, accessibility, innovation. Fun, empathetic, playful, carefree, positive, creative.

noun. /ˈkɪt kæt/ /ˈkɪt kæt/ ​a popular chocolate bar sold in Britain. Each one consists of two or four bars of wafer (= layers of thin biscuit) covered in chocolate.

It was launched in September 1935 in the UK as Rowntree's Chocolate Crisp, and the later two-finger version was launched in 1936. It was renamed Kit Kat Chocolate Crisp in 1937, and just Kit Kat after World War II.

The meaning behind the 'Have a break, have a KitKat' slogan is that the KitKat bar brings customers the enjoyment of a short break from their long working days.

Since making its first television appearance in a UK commercial in 1958, the slogan for the Kit Kat in the UK and elsewhere has been "Have a break... have a Kit Kat". Since 1986 in the U.S., the jingle used in television advertisements has been "Gimme a break, Gimme a break, Break me off a piece of that Kit Kat bar!"

Brand personality is a set of human characteristics that are attributed to a brand name. Common ones are excitement, sincerity, ruggedness, competence, and sophistication. Brand personality is different than its imagery, though these creative assets should reflect a company's brand personality.

Age Group: KitKat also segments the market on the basis of age. It targets the youth (18-30) and adults (30-40) and not any other segment. None of its advertisements explicitly target the elderly (aged 50 or above) or the kids (aged 15 or below).

"Have a Break, Have a Kit Kat" is a famous tagline that has been used by KitKat since 1957. The slogan is based on the idea that taking a break is important for mental and physical well being. The brand encourages consumers to take a break and enjoy a KitKat bar as a way to unwind and recharge.