The KitKat TV Spot titled 'Chance the Wrapper Break' is a hilarious and creative advertisement campaign that features popular rapper Chance the Rapper. This advertisement was released in the year 2016 and quickly became a viral sensation, grabbing the attention of millions of viewers all across the globe.
The advertisement portrays Chance the Rapper walking down the street, enjoying a KitKat chocolate bar when he is unexpectedly stopped by an eager fan who recognizes him and immediately requests a photograph with the rapper. But before the photograph can be taken, Chance the Rapper asks the fan if he would like to break off a piece of his KitKat chocolate bar. The fan agrees and together, they break off a piece of the candy bar, creating a fun and memorable moment.
The advertisement then switches to a music video where Chance the Rapper, dressed in a vibrant red velvet suit, raps and dances alongside a troupe of hip-hop dancers. In the music video, Chance the Rapper reshapes the classic KitKat jingle into a remixed, upbeat rap, "Gimme a break, break me off a piece of that KitKat bar."
This KitKat TV Spot managed to capture the attention of a younger and more diverse audience through the use of a catchy rap song, vibrant visuals, and the use of Chance the Rapper as the primary character. The advertisement cleverly incorporates the concept of 'breaks', which is a central theme of the KitKat brand, into the lyrics of the rap song and the storyline of the advertisement.
Overall, the KitKat TV Spot featuring Chance the Rapper was a hit among viewers, and it remains to this day as one of the most memorable and entertaining chocolate brand advertisements ever aired on television.
KitKat TV commercial - Chance the Wrapper Break produced for KitKat was first shown on television on October 31, 2016.
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KitKat is a beloved confectionery company known for its famous chocolate wafer bars. Founded in 1935 by the British company Rowntree's, KitKat has since become a global brand, captivating chocolate lo...