Microsoft's new search engine, Bing, was created to not only provide search results, but also empower users to gain and use knowledge from the web.

Bing is a search engine developed by Microsoft. It provides a standard web search, as well as specialized searches for images, videos, shopping, news, maps, and other categories. Bing originated from MSN Search, which later became Windows Live Search (or simply "Live Search").

(Bloomberg) -- Microsoft Corp. was willing to hide its search engine's “Bing” brand on Apple Inc. devices in order to secure an agreement with the iPhone maker and unseat Google, Chief Executive Officer Satya Nadella testified Monday.

Bing, sometimes also referred to as Bing Search, is a search engine developed by Microsoft and primarily known for being a search engine website accessible by visiting Bing.com. While Bing is still mostly known for its search engine website, that's not the only way you can access its web searching services.

Bing Shopping is a search feature to help users discover products from multiple sellers on a single view by returning relevant shopping results from the web and from advertisers. In some cases, the shopping experience may use generative AI tools to provide better results for users.

The reason why Bing is blocked in China is the same reason many other websites are blocked. Bing allows users to access information freely available and published all over the world. In particular, this means accessing democratically-published newspapers and content that may be in opposition to the Chinese government.

While Google offers users a wider selection of images and an Advanced Search function for helpful filtering, Bing offers higher-quality images with more detailed information than Google.

Microsoft Edge uses Bing as its default search engine, and Bing powers a number of features in the browser such as the Cortana digital assistant, Bing Rewards and the Reading List. The main difference between Bing and Microsoft Edge is that Bing is a search engine, while Microsoft Edge is a web browser.

Regional distribution of desktop traffic to Bing.com in April 2023, by country

Some don't like Bing's algorithm and find its search results to be of lesser quality. Others dislike Microsoft's tactic of forcing Bing on them as the default search engine with no easy way out. Or, like the Apple vs. PC debate, some people dislike Bing simply because it isn't Google.

Bing Impresses with Image and Visual Search While Google offers users a wider selection of images and an Advanced Search function for helpful filtering, Bing offers higher-quality images with more detailed information than Google.

Bing, search engine launched in 2009 by the American software company Microsoft Corporation.