What the Bing It On Elections TV commercial is about.

Bing It On Elections TV Spot is a political campaign ad that highlights Bing's search engine capabilities compared to its rival, Google. The ad features two contrasting search results - one using Bing and the other using Google - for topics related to the upcoming elections. The viewer is asked to choose which search engine presented better results and, interestingly, the majority of the participants picked Bing over Google.

The ad aimed to boost Bing's market share by presenting it as a superior search platform that delivers more accurate and relevant results when compared to its competitors. It was a bold move on Microsoft's part as the ad directly challenged Google's position as the dominant search engine.

The TV spot was part of a broader campaign that also included digital ads and social media outreach. The ad's tagline, "Bing it on," was a snappy challenge to users or anyone who doubted Bing's search capabilities. The campaign resonated well with people who were looking for a reliable search engine, especially during the election season.

Overall, Bing It On Elections TV Spot was an effective ad campaign that showcased Bing's search engine prowess in a fun and engaging way, ultimately bolstering Bing's market share and challenging Google's dominance.

Bing It On Elections TV commercial produced for Microsoft Bing & IE was first shown on television on November 4, 2012.