GEICO was established by Leo and Lillian Goodwin in 1936. It was initially called the Government Employees Insurance Company, which reflected its target audience of federal employees and certain groups of active military officers.

In addition to auto insurance, GEICO can help you with: Motorcycle, ATV, RV, and Boat insurance. Homeowners, Renters, Condo, Co-op, and Mobile Home insurance. Personal Umbrella Protection.

Homeowners insurance typically covers your dwelling, other structures on your property, personal property, personal liability, medical payments to others, and loss of use costs. Payment for damages depends on if a covered peril caused the loss and the homeowners insurance coverage limits on your policy.

To provide affordable and dependable direct auto insurance to drivers across the United States, while also representing our customers in their time of need following an accident.

Geico's success as an insurance company has come from offering consumers independence and low prices, as well as rolling out effective advertising campaigns that highlight savings. Chief among the forces behind Geico's success is the insurer's innovative and user-friendly initiatives.

Key Takeaways: Backed by over 800 hours of research, our team considers Geico insurance to be the option that's Best for Budget-Friendly Drivers. We found that Geico has some of the lowest car insurance rates for good drivers, costing $461 per year for minimum coverage and $1,596 per year for full coverage.

Geico's success as an insurance company has come from offering consumers independence and low prices, as well as rolling out effective advertising campaigns that highlight savings. Chief among the forces behind Geico's success is the insurer's innovative and user-friendly initiatives.

Insurance is a way to manage your risk. When you buy insurance, you purchase protection against unexpected financial losses. The insurance company pays you or someone you choose if something bad happens to you. If you have no insurance and an accident happens, you may be responsible for all related costs.

Do I need home insurance? Unlike car insurance, home insurance isn't a legal requirement. But if you don't have cover in place for your home, you could leave yourself vulnerable.

Insurance is a contract, represented by a policy, in which a policyholder receives financial protection or reimbursement against losses from an insurance company. The company pools clients' risks to make payments more affordable for the insured.

Geico's success as an insurance company has come from offering consumers independence and low prices, as well as rolling out effective advertising campaigns that highlight savings. Chief among the forces behind Geico's success is the insurer's innovative and user-friendly initiatives.

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.