Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture.

actor Will Arnett A new series of Geico spots include actor Will Arnett reluctantly teaming up with the brand's gecko mascot. The Geico gecko has a new sidekick - though neither of them appear too pleased with the arrangement.

Why are GEICO ads so successful? GEICO advertising campaigns are known for using surreal humor and satire, often featuring distinctive characters such as the company's mascot, the GEICO gecko. A common line used by GEICO is "15 minutes could save you 15% or more on car insurance."

The 'Hump Day' commercial may be one of GEICO's most popular ones to date. Everyone remembers the ad that made the camel a star. This, hands down wins as one of those novel ad campaigns that truly transcends the test of time. The insurance company's ads remain funny and relevant without ruffling any feathers.

Continued Expansion, and a Civilized Caveman That was also the year that GEICO introduced the Cavemen to television audiences in order to drive home the point that using geico.com was "so easy even a caveman can do it." The rest, as they say, is advertising history.

Transcript

• Boss: Hey, I'm glad I caught you.
• Gecko: All right.
• Gecko: "Good Driver Discounts: Now That's The Stuff.”
• Boss: How 'bout this?
• Gecko: "They're The Bee's Knees?”
• Boss: Or this?
• Gecko: Sir, how about just fifteen minutes could save you fifteen percent or more on car insurance?
• Boss: Heh, yeah.

Did the GEICO “caveman” – a popular character in the insurer's ad campaigns – go extinct? It turns out, the actor behind the caveman character is now an English professor at the University of Southern Indiana.

Jake Dylan Wood (born 12 July 1972) is a British actor, best known in his native United Kingdom for playing Max Branning in long-running BBC soap opera EastEnders and in the United States as the voice of the GEICO gecko.

Specifically, GEICO targets males and females ages 24-64, and appeals to customers with humor and wit. GEICO's method of conducting business- through direct sales over the phone and via their Web site- is a key distinction in the auto insurance industry.

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

State Farm State Farm is the largest auto insurance company in the U.S., with 17% of the market. Other big car insurance companies include Progressive, Geico and Allstate.

The premise of the commercials is that using GEICO's website is "so easy, a caveman could do it"; and that this slogan offends several cavemen, who not only still exist in modern society but live as intelligent, urbane bachelors.