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What the GEICO TV commercial - Frenemy: Hockey Game is about.

Title: GEICO TV Spot, 'Frenemy: Hockey Game' Featuring Will Arnett

Introduction:In this action-packed and hilarious television spot by GEICO, titled "Frenemy: Hockey Game," the immensely talented actor, Will Arnett, takes center stage. Known for his comedic prowess and charismatic screen presence, Arnett brings his A-game in this GEICO ad, delivering laughs and showcasing the insurance company's commitment to providing exceptional service.

Synopsis:The commercial begins with a lively hockey game taking place in an ice rink filled with passionate fans. Will Arnett, sporting a GEICO jacket, enters the rink as the coach. He confidently strides towards the players, exuding charm and authority.

Arnett introduces us to the main character, Jake, who's about to face off against his longtime rival, Gary. These two have a history of fierce competition and friendly banter, making them classic frenemies. Jake, a GEICO customer, is determined to outdo Gary both on and off the ice.

As the game progresses, Arnett provides color commentary, interjecting with his trademark dry humor and quick wit. He emphasizes that GEICO helps customers achieve an advantage over their frenemies by offering excellent insurance coverage at competitive rates.

Throughout the game, Jake and Gary engage in a series of playful exchanges. From body checks on the ice to mischievous pranks during timeouts, their rivalry adds an exciting element to the action-packed hockey game.

As the final moments of the game approach, Jake and Gary find themselves in a tie. Sensing the tension escalating, Arnett enters the ice, clad in full hockey gear, to settle the score.

Arnett showcases his comedic chops as he playfully skates around the rink, juggling pucks and executing impressive moves. He addresses the camera, assuring viewers that GEICO always has their backs, even in the most intense situations.

The commercial concludes with Arnett revealing the ultimate secret weapon: GEICO's exceptional customer service. He highlights that GEICO is available 24/7 to answer any insurance-related questions or handle claims promptly, ensuring that customers can always rely on them to resolve any frenemy situations.

Closing:By featuring the talented and humorous Will Arnett, this GEICO TV spot, "Frenemy: Hockey Game," not only entertains audiences but also emphasizes the company's dedication to providing excellent insurance services. Through this comedic ad, GEICO emphasizes that having the right insurance can not only protect customers but also give them an edge over their frenemies. With its stellar cast and witty writing, this commercial highlights GEICO's commitment to being there for their customers when they need it most.

GEICO TV commercial - Frenemy: Hockey Game produced for GEICO was first shown on television on May 7, 2023.

Frequently Asked Questions about geico tv spot, 'frenemy: hockey game' featuring will arnett

Geico's new ads pair a celebrity with the gecko mascot for first time. By Adrianne Pasquarelli. Published on May 08, 2023. A new series of Geico spots include actor Will Arnett reluctantly teaming up with the brand's gecko mascot.

Actor Will Arnett Actor Will Arnett is starring in new GEICO commercials - as an adversary to the gecko. Richmond's The Martin Agency came up with the gecko character nearly 25 years ago, and the firm brought in Arnett to be its frenemy in an effort bring new angles to the long-running character.

Jake Dylan Wood Jake Dylan Wood (born 12 July 1972) is a British actor, best known in his native United Kingdom for playing Max Branning in long-running BBC soap opera EastEnders and in the United States as the voice of the GEICO gecko.

Will Arnett A couple loses their dog in the park and turn to the GEICO gecko for help. But Will Arnett not only beats the gecko to finding the dog, he also informs them that GEICO has been trusted for over 85 years. Basking in his victory Will Arnett has clearly come out on top much to the gecko's chagrin.

“Adding the celebrity element just felt natural. Because he's such a big star, you would need an equally big star to go toe to toe with him in a fun way,” said Nguyen, adding that the Gecko is too nice to have a true nemesis, so he would need to be a friend of sorts.

Voiceovers for GMC Truck commercials.

Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture.

10 best Geico commercials for a good laugh

  • Unspeakable Family (2015)
  • Crushed Pottery (2018)
  • Scheduling Standoff (2022)
  • The Gecko Takes a Stroll (2021)
  • Rebel Rene (2022)
  • Life in a Victorian Home (2022)
  • Open Floor Plan Problem (2022)
  • The Gecko Makes a Connection (2021)

Did the GEICO “caveman” – a popular character in the insurer's ad campaigns – go extinct? It turns out, the actor behind the caveman character is now an English professor at the University of Southern Indiana.

Because he's such a big star, you would need an equally big star to go toe to toe with him in a fun way,” said Nguyen, adding that the Gecko is too nice to have a true nemesis, so he would need to be a friend of sorts. When they wrote the scripts, Nguyen and Placentra pictured casting someone like Arnett.

Its mascot is a gold dust day gecko with a Cockney accent, voiced by English actor Jake Wood. GEICO is well known in popular culture for its advertising, having made numerous commercials intended to entertain viewers.

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Actors

Actors who starred in GEICO TV Spot, 'Frenemy: Hockey Game' Featuring Will Arnett

Anosh McAdam photo
Eric Myrick photo
Advertisers

Advertisers of the GEICO TV Spot, 'Frenemy: Hockey Game' Featuring Will Arnett

GEICO TV commercial - Frenemy: Hockey Game
GEICO

What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...

Agenices

Agenices of the GEICO TV Spot, 'Frenemy: Hockey Game' Featuring Will Arnett

GEICO TV commercial - Frenemy: Hockey Game
Mediabrands

Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE : IPG). With a mission to create better flow between brands , consumers, and content, Mediabrands is the global lea...

GEICO TV commercial - Frenemy: Hockey Game
The Martin Agency

The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...

Products

Products Advertised

GEICO Car Insurance
GEICO Homeowners Insurance
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