What the GEICO Homeowners Insurance TV commercial - Karate Therapy is about.

The GEICO Homeowners Insurance TV spot, 'Karate Therapy,' is a humorous advertisement that follows a family who has recently suffered a break-in at their home. As they sit in their therapist's office, the therapist suggests that they take up karate to help them cope with the trauma.

The family then proceeds to practice karate moves in different parts of their home, all the while proudly announcing their newfound skills and how they will protect their home from any potential invaders. The commercial ends with a message from GEICO, reminding viewers that their homeowners insurance can help protect against theft and even provide additional security measures.

The ad does a fantastic job of using humor to address a serious issue. It highlights how traumatic and unsettling it can be to have someone break into your home, while simultaneously providing a solution that doesn't involve living in fear. Additionally, it showcases how GEICO can support homeowners during a challenging time, emphasizing the message that they are there to help keep people's homes safe.

Overall, the GEICO Homeowners Insurance TV spot, 'Karate Therapy,' effectively delivers its message in an entertaining and relatable way. The use of humor both humanizes and lightens the topic, allowing individuals to relate and consider home insurance protection without feeling stressed or overwhelmed.

GEICO Homeowners Insurance TV commercial - Karate Therapy produced for GEICO was first shown on television on March 11, 2018.