Jon Sebastianiís Sonoma Brands private equity fund buys jerky brand back five years later for an undisclosed amount. Krave jerky is being sold by Hershey back to its founder, Jon Sebastiani, after five years.

SONOMA, CALIF. - Krave Pure Foods, Inc. has come full circle. The jerky brand was created by Sonoma Brands founder Jon Sebastiani in 2009, acquired by The Hershey Co. in 2015, and now has been acquired from Hershey by Sonoma Brands.

Ingredients. Plant-Based Jerky (Pea Protein Isolate, Fave Bean Protein, Pea Fiber, Salt), Cane Sugar, Gluten-Free Soy Sauce, Contains 2% Or Less Of The Following: Sesame Oil, Onion Powder, Garlic Powder, Spices, White Vinegar, Salt, Gum Arabic, Citric Acid (for Flavor), Maltodextrin, Xanthan Gum, Natural Flavor.

Sonoma Brands Sonoma Brands has acquired Krave back from Hershey for an undisclosed sum after selling the culinary meat snacks brand to the U.S. chocolate maker for $218.7 million in 2015.

Jerky is made from domesticated animals as well as game animals. Jerky from domesticated animals includes beef, pork, goat and mutton or lamb and game animals such as deer, kudu, springbok, kangaroo, and bison are also used. Recently, other animals such as turkey, salmon, and earthworm have entered the market.

Most people think of beef jerky as such an American snack that they assume that the meat is sourced in America, but the truth is that the majority of mass-produced big brand jerky uses beef from other countries such as South America and as far away as Australia because it is cheaper.

Naturally loaded with protein, KRAVE Jerky is the healthier anytime snack. Key ingredients are beef, cane sugar, and gluten free soy sauce.

Most meat products and animal-derived products are not allowed in Japan. In many countries, there are livestock diseases, and there is a fear of infectious diseases spreading form meat products.

Beef jerky is made from lean cuts of beef that are marinated with various sauces, spices, and other additives. It then undergoes various processing methods, such as curing, smoking, and drying, before its packaged for sale ( 1 ).

Jerky can be made from almost any lean meat, including beef, pork, venison or smoked turkey breast. (Raw poultry is generally not recommended for use in making jerky because of the texture and flavor of the finished product.) Raw meats can be contaminated with microorganisms that cause disease.

2009 Founded in 2009, KRAVE Pure Foods, Inc. is a leading producer of gourmet meat, poultry and now plant-based protein snacks.

The CEO of KRAVE Jerky is Jonathan Sebastiani.

Jerky is a nutrient-dense, convenient, shelf-stable meat product that can be made from just about any type of raw meat ingredients. Its name is derived from the Spanish word “charqui,” which describes dried meat strips. Jerky is produced using combinations of curing, smoking and drying procedures.