Procter & Gamble Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble.

Tide XK was the first US laundry detergent with enzymes which helped to remove dirt and stains buried deep in the fibers of clothes.

America's favorite detergent, Tide, has every laundry detergent you need - whether it's HE detergent or Tide PODS® with Febreze. Tide's latest innovation features a multi-chamber liquid detergent. This design helps to clean, fight stains, and brighten your laundry in one, easy-to-use pac to...

Procter & Gamble (P&G) Tide Cleaners is part of Procter & Gamble (P&G), a multinational consumer goods corporation with dozens of brands under its umbrella. P&G was founded more than 180 years ago and has many iconic brands under its belt, including Tide and other laundry products.

Tide out cleans other detergents by as much as 14%. Because of Tide's ubiquity, its scent has become ingrained in the fabric of American life. Tide is widely known for its cleaning power and provides the best value among laundry detergents available today.

Tide's Hygienic Clean Heavy Duty 10X laundry detergent collection removes both visible and invisible dirt from your fabrics and gives you better cleaned laundry in just one wash!

In 1946, Procter & Gamble introduced Tide to test markets as the “New Washday Miracle.” Within weeks, Tide outsold every other brand, forcing storeowners to limit the number of boxes each customer could buy. Over the next 21 years, Procter & Gamble improved Tide 22 times.

The word Tide suggests the rising and falling of the sea, just like the waters inside a washing machine, and also implies a powerful new trend in detergents for cleaning clothes. In the 1920s, Americans used soap flakes to clean their laundry.

By injecting a radical, new, disruptive technology and then masterfully exploiting the strategic opening thus created, the company built a brand bigger than anything it had created before. Tide was not just a new product, but a new kind of product, based on synthetic compounds rather than soap chemicals.

Tide is a business financial platform and the leading provider of digital business banking services in the UK! We are regulated by the Financial Conduct Authority (FCA) and offer e-money accounts, provided by PrePay Solutions (PPS), as well as business bank accounts, provided by ClearBank.

Tide Ultra Stain Release was a better overall cleaner than any other detergent we tested. Although some detergents removed more of certain stains, Tide Ultra Stain Release removed more from a greater number of stains than any of the others.

Suitable for both high efficiency (HE) and standard washing machines, Tide Ultra OXI is your go-to solution for cleaner and fresher laundry. For a more convenient and superior cleaning experience, try Tide PODS Ultra Oxi.