Jon Sebastianiís Sonoma Brands private equity fund buys jerky brand back five years later for an undisclosed amount. Krave jerky is being sold by Hershey back to its founder, Jon Sebastiani, after five years.

SONOMA, CALIF. - Krave Pure Foods, Inc. has come full circle. The jerky brand was created by Sonoma Brands founder Jon Sebastiani in 2009, acquired by The Hershey Co. in 2015, and now has been acquired from Hershey by Sonoma Brands.

Ingredients. Beef, Cane Sugar, Gluten Free Soy Sauce (Water, Soybeans, Salt, Alcohol), Honey. Contains 2% Or Less Of The Following: Sea Salt, Granulated Garlic, Onion Powder, Paprika, Spices.

Sonoma Brands Sonoma Brands has acquired Krave back from Hershey for an undisclosed sum after selling the culinary meat snacks brand to the U.S. chocolate maker for $218.7 million in 2015.

Jerky is made from domesticated animals as well as game animals. Jerky from domesticated animals includes beef, pork, goat and mutton or lamb and game animals such as deer, kudu, springbok, kangaroo, and bison are also used.

Most people think of beef jerky as such an American snack that they assume that the meat is sourced in America, but the truth is that the majority of mass-produced big brand jerky uses beef from other countries such as South America and as far away as Australia because it is cheaper.

Naturally loaded with protein, KRAVE Jerky is the healthier anytime snack. Key ingredients are beef, cane sugar, and gluten free soy sauce.

It was launched in the United Kingdom in 2010 and marketed under the slogan "Taste Unleashed", later "Here Choccy Choccy" or "It's Time To Melt". It is sold in Europe under the name 'Trésor' or 'Tresor'. It was introduced in the United States in 2012.

Beef jerky is made from lean cuts of beef that are marinated with various sauces, spices, and other additives. It then undergoes various processing methods, such as curing, smoking, and drying, before its packaged for sale ( 1 ).

Jerky can be made from almost any lean meat, including beef, pork, venison or smoked turkey breast. (Raw poultry is generally not recommended for use in making jerky because of the texture and flavor of the finished product.) Raw meats can be contaminated with microorganisms that cause disease.

2009 Founded in 2009, KRAVE Pure Foods, Inc. is a leading producer of gourmet meat, poultry and now plant-based protein snacks.

The decision to unload Krave will allow Hershey to invest the money in other snacks and bars, which have become a key growth area since Buck took over in 2017. It's uncertain how many suitors there were for Krave, but Sonoma Brands appears to be a home where the brand can regain its shine.