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Duluth Trading Company commercials
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What kind of company is Duluth Trading Company?

Duluth Trading Company: Reinventing Workwear

Picture this: You're in the heart of Minnesota, surrounded by picturesque landscapes and the whimsical beauty of nature. In this quaint little city called Duluth, a revolution was underway in the world of workwear. This is where the story of the iconic Duluth Trading Company begins.

Duluth Trading Company, founded in 1989, is not your typical clothing retailer. Instead, it aims to cater to the hardworking individuals who embrace life's adventures, who aren't afraid to get their hands dirty, and who need apparel that can keep up with their demanding tasks. The company serves a diverse range of customers, from outdoors enthusiasts and tradespeople to do-it-yourselfers and everyday adventurers.

At its core, Duluth Trading Company is driven by the belief that workwear should be as tough as the people who wear it. This philosophy is beautifully woven into every product they create, ensuring that each garment is designed to withstand the harshest conditions while providing exceptional comfort and functionality.

One of the brand's most notable innovations is the introduction of the "Longtail T-Shirt." Imagine the frustration of constantly readjusting your shirt after bending over or stretching your arms. Recognizing this common issue faced by many, Duluth Trading Company revolutionized the humble t-shirt by designing it with an extra three inches of length. This simple yet brilliant solution prevents the infamous "plumber's crack" and ensures that every wearer can go about their day with confidence.

Aside from the Longtail T-Shirt, Duluth offers a wide range of high-quality products, including work pants, shorts, outerwear, footwear, and accessories, all carefully crafted to endure the rigors of daily life. From their signature Fire Hose™ work pants made with durable canvas-like material to their supportive and comfortable Buck Naked™ performance underwear, each item in the Duluth lineup is created with a steadfast commitment to quality and durability.

But it isn't just the products that have made Duluth Trading Company a beloved brand. It's their entertaining and often humorous advertising campaigns that have captured the attention of audiences nationwide. Their commercials showcase the versatility and reliability of their products, often in a light-hearted and comical way. Through clever storytelling and engaging characters like the legendary "Buck Naked Underwear Tester," Duluth Trading Company has successfully established a memorable and relatable connection with their customers.

With its expanding customer base and loyal following, Duluth Trading Company has evolved from its humble beginnings in Duluth,

TV spots

TV commercials Duluth Trading Company

Duluth Ballroom Jeans TV Spot, 'Crouching in Average Jeans' created for Duluth Trading Company
656 October 22, 2012

Title: Duluth Ballroom Jeans TV Spot: 'Crouching in Average Jeans'Introduction:Duluth Ballroom Jeans, a renowned brand in the clothing industry, unveiled their captivating and memorable TV spot titled 'Crouching in Average Jeans.' This commercial aimed to introduce viewers to the remarkable comfort...

Duluth Trading Buck Naked Underwear TV Spot, 'Meat Grinder' created for Duluth Trading Company
154 March 15, 2015

Duluth Trading is known for their durable and comfortable workwear, but they take comfort to a new level with their Buck Naked Underwear line. In their TV spot titled "Meat Grinder," Duluth Trading showcases just how tough their Buck Naked Underwear is.The ad opens with a man working in a bustling m...

Duluth Trading Buck Naked Underwear TV Spot, 'Sausage Crank' created for Duluth Trading Company
859 April 13, 2017

The Duluth Trading Buck Naked Underwear TV Spot, 'Sausage Crank' is a humorous advertisement that showcases the comfort and durability of their underwear. The commercial begins with a mechanic in his garage, struggling to work on a classic car due to the discomfort caused by his underwear. He then s...

Duluth Trading Company Alaskan Hardgear TV Spot, 'Live Life' Song by Jules Gaia created for Duluth Trading Company
594 June 1, 2022

Duluth Trading Company's Alaskan Hardgear TV Spot titled "Live Life" features a riveting soundtrack by Jules Gaia. The spot is a perfect illustration of ruggedness, resilience, and determination. It showcases the everyday challenges that come with working in the world's harshest conditions and empha...

Duluth Trading Company Armachillo Shirts TV Spot, 'Crank the Cold' created for Duluth Trading Company
950 April 17, 2016

The Duluth Trading Company Armachillo Shirts TV spot is a thrilling advertisement that draws attention to the company's Armachillo Shirts that are designed to keep individuals cool even when the temperature is high. The advertisement is titled 'Crank the Cold' and features a man riding a motorcycle...

Duluth Trading Company Buck Naked Underwear TV Spot, 'Basketball' created for Duluth Trading Company
296 March 15, 2023

Title: The Game Changer: Duluth Trading Company's Buck Naked BasketballIntroduction:Duluth Trading Company's line of Buck Naked Underwear has always been known for its durability, comfort, and ability to withstand any task at hand. In their latest TV spot titled "Basketball," Duluth takes us on a th...

Duluth Trading Company Buck Naked Underwear TV Spot, 'Mousetrap' created for Duluth Trading Company
517 September 10, 2017

Title: Duluth Trading Company Buck Naked Underwear TV Spot - 'Mousetrap'Introduction:The Duluth Trading Company Buck Naked Underwear TV Spot titled "Mousetrap" takes viewers on an entertaining and adventurous journey that showcases the durability and comfort of their innovative underwear line. In th...

Duluth Trading Company Bullpen Underwear TV Spot, 'What’s Happening' created for Duluth Trading Company
892 August 24, 2022

Duluth Trading Company's Bullpen Underwear TV spot titled 'What's Happening' showcases a group of men gathering around a campfire in the woods. The ad begins with the campfire crackling, as a man recounts his memory of almost getting buzzed by a helicopter while he was fishing in the lake. Suddenly,...

Duluth Trading Company Fire Hose Limber Jac TV Spot, 'Get Limberjac’d' created for Duluth Trading Company
303 October 12, 2018

Title: Get Limberjac'd: Duluth Trading Company's Fire Hose Limber Jac TV SpotIntroduction:In the vibrant world of advertising, brands constantly seek new and innovative ways to showcase their products. Duluth Trading Company, a renowned American workwear brand, ventured into the creative realm by la...

Duluth Trading Company Free Swingin' Flannel TV Spot, 'Let Freedom Swing' created for Duluth Trading Company
708 September 20, 2016

Title: Let Freedom Swing: A Journey with Duluth Trading Company Free Swingin' FlannelIntroduction:In a world where clothing choices can often feel restrictive, one company dares to challenge the norm. Duluth Trading Company, renowned for its practical and durable workwear, presents a captivating TV...

Duluth Trading Company Free Swingin' Flannel TV Spot, 'Swing Swing Swing' created for Duluth Trading Company
838 September 6, 2022

Duluth Trading Company's Free Swingin' Flannel TV Spot, 'Swing Swing Swing' is an engaging and memorable advertisement that showcases the benefits and features of their Free Swingin' Flannel shirt. The TV spot opens with a group of lumberjacks performing synchronized moves and swinging their axes in...

Duluth Trading Company LongTail T Shirt TV Spot, 'How to Un-Plumber a Butt' created for Duluth Trading Company
575 November 5, 2015

The Duluth Trading Company LongTail T Shirt TV Spot titled 'How to Un-Plumber a Butt' is a humorous ad that showcases the functionality and versatility of Duluth Trading Company's LongTail T Shirt. The ad features a plumber who is having trouble unblocking a toilet and as a result, his butt crack is...

Duluth Trading Company TV Spot, 'All the Merry You Can Carry' created for Duluth Trading Company
597 December 7, 2021

Duluth Trading Company TV Spot, 'All the Merry You Can Carry'Narrator: (Warm and inviting voiceover) The holiday season is here, and the air is filled with joy and excitement. Time to celebrate with friends and family and spread the merriment everywhere you go!(Camera focuses on a bustling market sq...

Duluth Trading Company TV Spot, 'Carol of the Bells' created for Duluth Trading Company
871 October 31, 2022

Duluth Trading Company, the well-known clothing and workwear company has unveiled a new holiday-themed TV spot that features the classic holiday tune "Carol of the Bells." The ad begins with a group of red-clad carolers strolling through a neighborhood, singing their hearts out. As the carolers weav...

Duluth Trading Company TV Spot, 'Done Shopping Early' created for Duluth Trading Company
606 October 24, 2022

Title: "Done Shopping Early: Duluth Trading Company Makes it a Breeze"Introduction:In the fast-paced world of online shopping, it's often a struggle to find that perfect gift for loved ones or even ourselves. However, Duluth Trading Company has once again proven why they stand out in the marketplace...

Duluth Trading Company TV Spot, 'Generations' created for Duluth Trading Company
998 May 26, 2022

Duluth Trading Company TV Spot, 'Generations': "In a world where things were built to last, a legacy was born. A legacy of durability, of hard work, and of resilience.": "He learned from the best, the stories and traditions passed down from one generation to the next.": "Two generations connected by...

Duluth Trading Company TV Spot, 'Hallmark Channel: Countdown to Christmas' Song by Will Schaefer created for Duluth Trading Company
721 December 5, 2021

Duluth Trading Company released a new TV spot for the Hallmark Channel's 'Countdown to Christmas', featuring a catchy jingle by composer Will Schaefer. The ad is set in a charming small town with a festive holiday atmosphere, and captures the spirit of the Christmas season with a variety of vignette...

Duluth Trading Company TV Spot, 'Mother's Day: Who She Is' created for Duluth Trading Company
989 April 30, 2023

The Duluth Trading Company TV spot titled 'Mother's Day: Who She Is' showcases the unique and often overlooked qualities that make mothers so special. The ad begins with a shot of a mother fixing a car tire while her son stands beside her, clearly impressed by her handy skills. The camera then pans...

Duluth Trading Company TV Spot, 'Paramount Network: Stories From the Bunkhouse' created for Duluth Trading Company
828 November 14, 2022

The Duluth Trading Company TV Spot, 'Paramount Network: Stories From the Bunkhouse' is a thrilling advertisement that takes us on a journey into the heart of the American Frontier. The TV spot starts with a group of cowboys gathered around a campfire, sharing stories about the tough and rugged cloth...

Duluth Trading Fire Hose Limber Jac TV Spot, 'Mischievous Raccoon' created for Duluth Trading Company
805 November 5, 2018

The Duluth Trading Fire Hose Limber Jac TV spot, titled 'Mischievous Raccoon,' takes viewers on a humorous and adventurous journey. Set in the heart of the forest, the commercial introduces us to a mischievous raccoon and the all-new Fire Hose Limber Jac by Duluth Trading.The commercial begins with...

Duluth Trading Fire Hose Shirt Jac TV Spot, 'Mixer' created for Duluth Trading Company
876 October 25, 2015

Title: "Mixer - Unleash Your Inner Craftsman with Duluth Trading's Fire Hose Shirt Jac"Introduction:Duluth Trading, the renowned workwear brand, presents its captivating TV spot titled "Mixer," which showcases the rugged and versatile Fire Hose Shirt Jac. In this energetic and engaging commercial, D...

Duluth Trading Flex Fire Hose Work Pants TV Spot, 'Unruly Bush' created for Duluth Trading Company
701 March 31, 2013

Title: Duluth Trading Flex Fire Hose Work Pants TV Spot: "Unruly Bush"Introduction:In the rugged world of workwear, Duluth Trading Company has risen to the challenge time and time again, providing hardworking individuals with gear that stands up to the toughest tasks. Their latest TV spot, aptly tit...

Duluth Trading Free Swingin' Flannel TV Spot, 'Lumberjack' created for Duluth Trading Company
539 September 9, 2013

In the enchanting world of advertising, where creativity takes the reins and captivates audiences, there exists a gem titled the Duluth Trading Free Swingin' Flannel TV Spot, 'Lumberjack'. Picture this: a rugged wilderness nestled amidst towering pines, where hardworking lumberjacks labor relentless...

Duluth Trading TV Commercial 'Plumbers Butt' created for Duluth Trading Company
669 October 25, 2012

Duluth Trading is a company known for its rugged and durable workwear, and their TV commercial "Plumbers Butt" showcases this quality. The advert opens with a group of construction workers on a job site, all of whom seem to be suffering from a common problem - their pants are falling down!As the wor...

Duluth Trading TV Spot, 'Break Wind in Shoreman's Fleece' created for Duluth Trading Company
256 November 9, 2014

The Duluth Trading TV Spot, 'Break Wind in Shoreman's Fleece' is a humorous and clever ad that highlights the durability and functionality of Duluth Trading's Shoreman's Fleece. The ad begins with a man standing on a windy dock, dressed in the Shoreman's Fleece, taking in the gusty weather around hi...

Duluth Trading TV Spot, 'Defend Your Back End' created for Duluth Trading Company
210 November 17, 2013

The Duluth Trading TV spot, 'Defend Your Back End,' is a humorous yet informative commercial that aims to promote the brand's high-quality men's underwear. The ad features a group of construction workers who are busy at work when suddenly one of them yells out in pain, clutching his backside. The ot...

Duluth Trading TV Spot, 'Fire Hose Work Pants vs. a Grab-Happy Grizzly' created for Duluth Trading Company
771 October 26, 2014

Title: Duluth Trading TV Spot - Fire Hose Work Pants vs. a Grab-Happy GrizzlyIntroduction:In the heart of the great wilderness, a unique battle unfolds, showcasing the durability and strength of Duluth Trading's Fire Hose Work Pants. In this thrilling TV spot, titled 'Fire Hose Work Pants vs. a Grab...

Duluth Trading TV Spot, 'Unwet Your Pants' created for Duluth Trading Company
309 April 6, 2014

In Duluth Trading's iconic TV spot titled 'Unwet Your Pants,' they cleverly showcase their innovative and reliable clothing collection designed for individuals who lead adventurous and active lifestyles. The ad focuses on the groundbreaking concept of pants that don't absorb water, ensuring comfort...

Duluth Trading Wild Boar Mocs TV Spot, 'Grippy Like a Big Bad Boar' created for Duluth Trading Company
681 September 8, 2013

The Duluth Trading Wild Boar Mocs TV spot is a humorous and engaging advertisement that aims to showcase the durability, comfort, and grip of their Wild Boar Mocs shoes. The ad features a wild boar, which the ad creatively uses as a metaphor to relay the strength and grip of the shoes.The commercial...

Duluth Trading Women's Dry on the Fly Pants TV Spot, 'Lickety Split' created for Duluth Trading Company
199 April 12, 2015

The Duluth Trading Women's Dry on the Fly Pants TV spot titled 'Lickety Split' is a 30-second ad that features a woman dressed in the brand's signature pants, performing various outdoor activities with ease. The woman is seen fishing, hiking, and camping while wearing the pants, showcasing their dur...

Duluthflex Fire Hose Work Pants TV Spot, 'Stick It to Stiff' created for Duluth Trading Company
338 September 30, 2018

The Duluthflex Fire Hose Work Pants TV spot, "Stick It to Stiff," is a humorous and memorable advertisement that showcases the benefits of wearing comfortable work pants. In the commercial, a group of construction workers is shown struggling to move and bend in their stiff work pants, causing them t...

Products

Products Advertised by Duluth Trading Company

Duluth Trading Company Armachillo Shirts
Duluth Trading Company Ballroom Jeans
Duluth Trading Company Buck Naked Underwear
Duluth Trading Company Bullpen Underwear
Duluth Trading Company Dry on the Fly Pants
Duluth Trading Company Duluthflex Fire Hose Work Pants
Duluth Trading Company Fire Hose Limber Jac
Duluth Trading Company Fire Hose Shirt Jac
Duluth Trading Company Fleece Jacket
Duluth Trading Company Free Swingin' Flannel
Duluth Trading Company Long Tail T
Duluth Trading Company Longtail T-shirt
Duluth Trading Company Wild Boar Mocs
Duluth Trading Company Women's AKHG Boar's Nest Base Layer Crew Shirt
Duluth Trading Company Women's Dry on the Fly Pants
Duluth Trading Company Womens Heritage Shaker Stitch Sweater
Duluth Trading Company Womens Plus Heritage Shaker Stitch Cardigan Sweater
Agenices

Agencies worked with Duluth Trading Company

Duluth Trading Company commercials
Colle+McVoy

Colle+McVoy is a full-service creative agency headquartered in Minneapolis, Minnesota. The company offers a wide range of services, including advertising, branding, digital and social media strategy, content development, and design.Founded in 1935, Colle+McVoy has a long history of success in the advertising industry. Over the years, the company has worked with many well-known brands, including 3M, Nature Valley, Target, and Caribou Coffee.One of...

Duluth Trading Company commercials
Planet Propaganda

Planet Propaganda is a creative agency that specializes in branding and advertising. Located in Madison, Wisconsin, the company was founded in 1990 and has since established itself as a creative force in the industry.Their approach to branding is centered around storytelling, where they strive to create compelling narratives that connect with their clients' audiences. They understand that branding goes beyond just logos and graphics, which is why...

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