What the Duluth Trading Company Fire Hose Limber Jac TV commercial - Get Limberjac’d is about.

Title: Get Limberjac'd: Duluth Trading Company's Fire Hose Limber Jac TV Spot

Introduction:In the vibrant world of advertising, brands constantly seek new and innovative ways to showcase their products. Duluth Trading Company, a renowned American workwear brand, ventured into the creative realm by launching their TV spot titled "Get Limberjac'd." This captivating advertisement highlights one of their popular products, the Fire Hose Limber Jac. With a blend of humor, storytelling, and outstanding craftsmanship, the TV spot showcases the exceptional features and durability of the Fire Hose Limber Jac.

Scene 1: A Lively Workshop SettingThe commercial opens with a bustling workshop, filled with craftsmen clad in Duluth Trading Company workwear. The atmosphere hums with energy and the sound of tools. The camera pans across the workshop, capturing the characters engaged in various tasks, from welding to carpentry.

Scene 2: Introducing the Fire Hose Limber JacAs the camera continues to move through the workshop, it focuses on an enthusiastic craftsman wearing the Fire Hose Limber Jac. He stands with confidence, showcasing the jacket's signature rugged appearance, reinforced elbows, and durable Fire Hose cotton canvas construction.

Scene 3: A Humorous TwistSuddenly, the background music shifts to an upbeat tempo, and the craftsman begins moving in unconventional ways. The viewer quickly realizes that the Fire Hose Limber Jac is not just a sturdy work jacket, but it also enables freedom of movement. The craftsman effortlessly contorts his body into yoga-like poses, surprising his fellow coworkers and adding a touch of humor to the spot.

Scene 4: Versatility in ActionThe TV spot then transitions to various scenes, each demonstrating the versatility of the Fire Hose Limber Jac. From climbing ladders to reaching high shelves and bending down to tie shoelaces, the jacket's flexible design allows the craftsman to perform each task without hindrance. Through these clips, Duluth Trading Company emphasizes the practicality and functional aspects of their product.

Scene 5: Unleashing the WaterworksAs the playful background music reaches its climax, a sudden water hose sprays the craftsman wearing the Fire Hose Limber Jac. This unexpected drenching only adds to the advertisement's lightheartedness, vividly showcasing the jacket's water-resistant properties. The craftsman shrugs off the water, with the Fire Hose Limber Jac remaining dry and unfazed.

Conclusion:The "Get Limberjac'd" TV spot by Duluth Trading Company successfully captures the essence of their Fire Hose Limber Jac while providing an entertaining and memorable viewing experience. Through its combination of humor, storytelling, and demonstration of the jacket's durable and flexible design, the advertisement engages viewers and leaves a lasting impression. By blending craftsmanship with a touch of creativity, Duluth Trading Company highlights their commitment to providing workwear that stands up to the challenges of any job, while keeping their customers comfortable and unrestricted throughout the day.

Duluth Trading Company Fire Hose Limber Jac TV commercial - Get Limberjac’d produced for Duluth Trading Company was first shown on television on October 12, 2018.