What the Duluth Trading Womens Dry on the Fly Pants TV commercial - Lickety Split is about.

The Duluth Trading Women's Dry on the Fly Pants TV spot titled 'Lickety Split' is a 30-second ad that features a woman dressed in the brand's signature pants, performing various outdoor activities with ease. The woman is seen fishing, hiking, and camping while wearing the pants, showcasing their durability and versatility.

The ad opens with the woman sitting on a chair, fishing by the river. Suddenly, she gets a bite on her fishing line and jumps up, ready to reel in the big catch. Next, she is seen hiking in the woods, jumping over rocks, and sprinting up hills with ease. The next shot shows her setting up camp, pitching a tent and starting a fire, all the while wearing the comfortable and stretchy Dry on the Fly Pants.

Throughout the ad, the woman appears to be enjoying her outdoor activities without any concerns about her clothing. The Dry on the Fly Pants are showcased as the ideal choice for women who want to be able to move easily and comfortably, while remaining stylish and on-trend.

Overall, the 'Lickety Split' TV spot successfully highlights the benefits of the Duluth Trading Women's Dry on the Fly Pants, including their practicality, durability, and versatility. It encourages viewers to consider these pants if they are in need of functional and reliable outdoor wear that also looks great.

Duluth Trading Womens Dry on the Fly Pants TV commercial - Lickety Split produced for Duluth Trading Company was first shown on television on April 12, 2015.