Duluth Trading Company's Bullpen Underwear TV spot titled 'What's Happening' showcases a group of men gathering around a campfire in the woods. The ad begins with the campfire crackling, as a man recounts his memory of almost getting buzzed by a helicopter while he was fishing in the lake. Suddenly, the men start getting fidgety and uncomfortable. One man says he needs to adjust his underwear, and another man agrees. One by one, all the men start discreetly adjusting their underwear.
That's when the campaign's slogan comes up - "No pinch, no stink, no sweat. Get Bullpen Underwear only at Duluth Trading."
The ad aims to highlight the features of the Bullpen Underwear range by Duluth Trading Company, which include anti-odor technology, moisture-wicking capabilities, and a supportive pouch that prevents chafing and riding up. The ad ends with the men sitting happily around the campfire, delighted with the underwear's comfort and performance.
Overall, the Bullpen Underwear TV spot titled 'What's Happening' is a humorous and playful take on common problems men face with underwear, while promoting the unique features of Duluth Trading Company's Bullpen Underwear.
Duluth Trading Company Bullpen Underwear TV commercial - What’s Happening produced for Duluth Trading Company was first shown on television on August 24, 2022.
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