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What is Hellmann's?

Hellmann's is a popular brand of mayonnaise that has been around for over 100 years. The company was founded in New York in 1905 by a German immigrant named Richard Hellmann. It initially started as a deli, but the secret recipe for its mayonnaise quickly gained popularity among its customers.

Hellmann's mayonnaise is made with simple ingredients like eggs, oil, vinegar, and lemon juice. It has a creamy texture and a tangy flavor that pairs well with a variety of foods. It can be used as a condiment on sandwiches, burgers, or hot dogs, or as a base for dips and dressings.

Over the years, Hellmann's has expanded its product line to include other condiments like ketchup, mustard, and salad dressings. However, its signature mayonnaise remains one of the most popular products in its lineup.

In recent years, Hellmann's has also focused on sustainability and reducing its carbon footprint. The company has implemented eco-friendly practices like using sustainable palm oil and reducing waste in its manufacturing processes.

Overall, Hellmann's is a brand that has stood the test of time and continues to provide quality condiments for its customers.

Frequently Asked Questions about hellmann's

OUR PRODUCTS

  • JUMP TO.
  • MAYONNAISE.
  • SALAD DRESSINGS.
  • CREAMY STYLE SAUCES.
  • BBQ SAUCES.
  • KETCHUP.

Hellmann's and Best Foods are American brand names that are used for the same line of mayonnaise, ketchup, mustard, sauce, salad dressing, condiments and other food products. They have been owned by the British multinational company Unilever since 2000.

New York City 1920. The deli that would become our birthplace opened its doors right in the heart of New York City - Columbus Avenue, Manhattan. Richard began creating his now legendary mayonnaise. Jars were filled to the brim with a delicious blend of ingredients picked to create the ultimate creamy texture and taste.

These are just some of the statistics that have made Hellmann's not only the world's No. 1 mayonnaise but also one of Unilever's best-performing brands.

Hellmann served on the board of General Foods for several years, and over the years, they acquired more companies and merged with others. By 1932, the same company owned Best Foods and Hellmann's. Because Hellmann's had such a devoted following, the owners decided to keep both brand names.

Part of the appeal of Hellmann's is its inoffensiveness, its lack of off-putting flavors or textural qualities, what Jones calls its "overall approachability." There is no taste of oxidized oil.

Part of the appeal of Hellmann's is its inoffensiveness, its lack of off-putting flavors or textural qualities, what Jones calls its "overall approachability." There is no taste of oxidized oil. It's not too sweet or sour. But neither is it bland.

Hellmann served on the board of General Foods for several years, and over the years, they acquired more companies and merged with others. By 1932, the same company owned Best Foods and Hellmann's. Because Hellmann's had such a devoted following, the owners decided to keep both brand names.

Hellmann's and Best Foods share a recipe. The name differentiation dates back to 1913 when Richard Hellmann began mass-producing his New York famous deli mayo.

Hellmann's From Richard Hellmann's New York deli to tables around the world, Hellmann's is the World's No. 1 Mayonnaise Brand*.

The campaign's media buy targets adults aged 25-64, but the overall goal is to raise awareness of food waste across all age groups.

Ingredients. Soybean oil, water, whole eggs and egg yolks, vinegar, salt, sugar, lemon juice, calcium disodium edta (used to protect quality), natural flavors.

TV spots

TV commercials Hellmann's

Best Food's TV Spot, 'Mayo Knife' Featuring Amy Schumer
Best Foods Drizzle Sauces TV Spot, 'Restaurant Flavor'
Best Foods Mayonnaise TV Spot, 'Nothing Into Something: Vegan Dressing & Spread'
Best Foods Real Mayonnaise TV Spot, 'BLT'
Best Foods Real Mayonnaise TV Spot, 'Committed to Sustainably Sourced Oils'
Best Foods Real Mayonnaise TV Spot, 'Make Any Food Delicious'
Best Foods Real Mayonnaise TV Spot, 'Nothing Into Something'
Best Foods Super Bowl 2021 TV Spot, 'Fairy Godmayo' Featuring Amy Schumer
Best Foods Super Bowl 2023 TV Spot, 'Who's in the Fridge' Featuring Jon Hamm, Brie Larson, Pete Davidson
Best Foods TV Spot, 'Ingredientes de Calidad'
Best Foods TV Spot, 'Parmesan Chicken'
Best Foods TV Spot, 'Relief Fund'
Best Foods TV Spot, 'Revisando la nevera: Vegan Dressing'
Best Foods TV Spot, 'Thanksgiving Leftovers'
Hellmann's | Best Foods Super Bowl 2022 TV Spot, 'Mayo Tackles Food Waste' Feat. Jerod Mayo, Pete Davidson
Hellmann's Mayonnaise TV Spot, 'Sabor sensacional'
Hellmann's Real Mayonnaise TV Spot, 'Haga que cualquier comida sea deliciosa'
Hellmann's Real Mayonnaise TV Spot, 'We Care'
Hellmann's TV Spot, 'El placer del sabor'
Hellmann's TV Spot, 'Revisando la nevera'
Kraft Mayo TV Spot, 'Assume Nothing'
Kraft Mayo TV Spot, 'Costume Party'
Safeway Deals of the Week TV Spot, 'DiGiorno, Dreyers'
Unilever TV Spot, 'Cada día'
Unilever TV Spot, 'Personas que inspiran'
Unilever TV Spot, 'Secret Ingredient'
Unilever TV Spot, 'Unidos por América' canción de Jackie DeShannon
Unilever TV Spot, 'You Inspire Us'
Actors

Actors who starred in Hellmann's commercials

Amy Schumer photo
Brady Smith photo
Jerod Mayo photo
Pete Davidson photo
Sheldon Roberts photo
Will Blagrove photo
Advertisers

Advertisers of commercials featuring Hellmann's

Hellmann's commercials
Hellmann's | Best Foods

Hellmann's, known as Best Foods in some parts of the United States, is a renowned food company that has been delighting taste buds for over a century. With a rich history that spans back to the early...

Hellmann's commercials
Kraft Mayo

About Kraft MayoKraft Mayo is a popular brand of mayonnaise that is owned by The Kraft Heinz Company. It is known for its creamy texture, rich flavor, and versatility in various recipes. Kraft Mayo is...

Hellmann's commercials
Safeway

Safeway is a grocery store chain that operates in the United States. The company was established in 1915 by Marion Barton Skaggs and started as a small store in Idaho. Over the years, Safeway has grow...

Hellmann's commercials
Unilever

Unilever is a multinational consumer goods company that has been in operation for over 100 years. The company is known for its wide range of products in the areas of nutrition, hygiene, and personal c...

Agenices

Agencies worked with Hellmann's

Hellmann's commercials
BBDO
Collaborated with Hellmann's
Hellmann's commercials
Mindshare
Collaborated with Hellmann's
Hellmann's commercials
Rodgers Townsend, LLC
Collaborated with Hellmann's
Hellmann's commercials
Starcom
Collaborated with Hellmann's
Hellmann's commercials
Wunderman Thompson
Collaborated with Hellmann's
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