What the Kraft Mayo TV commercial - Assume Nothing is about.

The Kraft Mayo TV Spot, 'Assume Nothing,' is a memorable commercial that aired several years ago, but it continues to be a classic example of effective advertising. The commercial features an oddly delightful combination of catchy music, smooth animation, and bold text overlays that grab the viewer's attention immediately.

The concept behind the 'Assume Nothing' campaign is simple: Kraft Mayo is a superior product that defies expectations. Through the use of the animated characters, the commercial shows how Kraft Mayo is much more than your average mayonnaise. It features people performing various tasks that are not typically associated with mayonnaise, but the animation shows that Kraft Mayo can do just about anything.

The spot begins with a "nothing" label on a jar of mayonnaise, but as the commercial progresses, the label changes to "everything," "divine," "awesome," and "unstoppable." The various clever taglines and text overlay animations reinforce the idea that Kraft Mayo is an extraordinary product that should not be underestimated.

Throughout the commercial, the catchy "You Learn" song by Alanis Morissette plays in the background, adding to the overall fun and playful energy of the spot. By the end of the commercial, viewers are left with a strong impression of Kraft Mayo as a high-quality and reliable product that is perfect for any situation.

Overall, the Kraft Mayo TV Spot, 'Assume Nothing,' is an excellent example of captivating and creative advertising. The animation, music, and messaging all work together seamlessly to create an unforgettable and impactful commercial that resonates with viewers long after it has aired.

Kraft Mayo TV commercial - Assume Nothing produced for Kraft Mayo was first shown on television on October 16, 2016.