Benefits. Big, bold, and fast enough to take on NYC, this clump-free mascara delivers 9x times the volume in just one coat! Lashes look thicker and more voluminous thanks to the iconic Mega Brush and plumping formula, infused with 2x the collagen.

Inspired to create a product that would enhance lashes without the do-it-yourself effort, Williams developed a cake mascara that came in two parts: a goop of mascara product and a tiny brush. He began sending out orders and named his company Maybelline, after his sister (Mabel) and her go-to beauty product (Vaseline).

10ml Maybelline New York Mascara, Volumizing & Lengthening, Waterproof, Black, Volume Express Colossal, 10ml.

Maybelline Volum' Express® The Colossal® Washable Mascara Ingredients explained

• Water. Also-called: Aqua | What-it-does: solvent.
• Paraffin. What-it-does: viscosity controlling, perfuming.
• Potassium Cetyl Phosphate.
• Beeswax.
• Carnauba Wax.
• Acacia Senegal Gum.
• Cetyl Alcohol.
• Hydroxyethylcellulose.

Maybelline mascaras are a Beauty Editor makeup bag staple, combining lash-enhancing formulas with state-of-the-art brushes and purse-friendly prices for results that are as good as those delivered by more expensive offerings.

Falsies Lash Lift mascara with fiber delivers dramatic volume and long, lifted lashes - a mascara that looks like false eyelashes! Our double curved lifting brush and fiber-infused formula grabs lashes at the root to lift, thicken, and lengthen.

Maybelline may be best known for their mascaras, but the Sky High Mascara is legendary in its own right.

Colossal Up To 36HR Mascara delivers instant bold lashes that last. This smudge-resistant with flake-resistant wear is our most hardworking waterproof mascara and volumizing mascara. Now with its revolutionary volume-lock formula and Mega Brush, lashes look thicker and more voluminous than ever.

• paraffin.
• potassium cetyl phosphate.
• acrylates copolymer.
• cera alba/beeswax/cire d'abeille.
• copernicia cerifera cera/copernicia cerifera (carnauba) wax/cire de carnauba.
• ethylene/acrylic acid copolymer.
• steareth-2.
• cetyl alcohol.

Here is our ingredient list: ISODODECANE, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX, CERA ALBA/BEESWAX, C8-9 ISOPARAFFIN, DISTEARDIMONIUM HECTORITE, CERA CARNAUBA/CARNAUBA WAX, AQUA/WATER, PROPYLENE CARBONATE, ALLYL STEARATE/VA COPOLYMER, LECITHIN, SILICA, SODIUM POLYMETHACRYLATE, HYDROGENATED JOJOBA OIL, ...

The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.

Maybelline has established the highest consumer-friendly relationship with its reliable cosmetics. It creates a unique advertising strategy that keeps its customers interested by providing them with new and innovative products to stand out from the competition.