remember the familiar advertising slogan, “Maybe she's born with it. Maybe It's Maybelline. ” It might be one of the last legacies handed down from the original family of an American dynasty. Although the company now known as Maybelline New York was acquired by L'Oréal Paris in 1996, Maybelline remains a household name ...

Slogans. In 1981, the company adopted "Maybelline, Maybelline Ooh La La" as its advertising slogan, which was used until 1991 when the tagline changed to "Maybe she's born with it, maybe it's Maybelline".

Maybelline's latest campaign for its Falsies Surreal Mascara, unveiled Friday, features an unlikely yet much-beloved duo: Gen-Z influencer Bretman Rock and certified Renaissance woman Martha Stewart.

Maybelline Mascara Price List

Maybelline New York is the number one global cosmetics brand and is available in over 129 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulas with on-trend expertise to create accessible cosmetics with a cool, urban edge and a spirited style.

By combining technologically advanced formulations with on-trend expertise and New York edge, Maybelline New York's mission is to offer innovative, accessible and effortless cosmetics for every woman.

Maybelline may be best known for their mascaras, but the Sky High Mascara is legendary in its own right.

songwriter Ananya Birla Singer-songwriter Ananya Birla is the new face of the beauty brand Maybelline New York. Apart from Ananya Birla, Suhana Khan, Eksha Kerung and Olympian PV Sindhu are the new faces of the beauty brand.

Best Mascaras to Consider: Best Lengthening Mascara: Charlotte Tilbury Pillow Talk Push-Up Lashes, $29. Best Clean Mascara: Ilia Limitless Lash Mascara, $28. Best Drugstore: Maybelline Lash Sensational Sky High Mascara, $13. Best Waterproof Mascara: Covergirl Lash Blast Volume Waterproof Mascara, $9.

Our Top Picks:

• Best Overall: Honest Beauty Extreme Length Mascara + Lash Primer, $18.
• Most Allure Accolades: Lancôme Définicils High Definition Mascara, $29.
• Best Waterproof Mascara: Dior Diorshow Waterproof Mascara, $32.
• Best Clean Mascara: Ilia Limitless Lash Mascara, $28.

• Best Foundation. Maybelline New York Fit Me Dewy + Smooth Foundation. Amazon.
• Best Blush. Maybelline Fit Me Blush. Ulta.
• Best Waterproof Mascara. Maybelline Great Lash Waterproof Mascara. Target.
• Best Liquid Eyeliner. Maybelline Hyper Easy Liquid Pen Eyeliner.
• Best Lipstick. Maybelline SuperStay Vinyl Ink Longwear Liquid Lipcolor.

Maybelline New York has appointed Suhana Khan, Ananya Birla, and Eksha Subba as new brand ambassadors for India, in addition to extending its brand association with PV Sindhu. The move is aimed at building a stronger connection with India's Gen Z consumers.