In the midst of label changes, we did optimize some ingredients! Most of our Special K® cereals now feature whole grain as the 1st ingredient! We've also made other improvements such as removing ingredients like sucralose in our Protein line and synthetic colors and artificial flavors in our core line.

Special K is being given its first recipe change in 30 years as brand owner Kellogg's looks to turn around declining sales. From April, all variants of the cereal will include barley in addition to the current rice and wheat, and will be made with wholegrain.

Special K used to be seen as a healthy breakfast, but now the flakes are slightly glossy and way too hard and sweet to taste healthy, and with 17g sugar per 100g are the highest sugar cereals I have in the house. This is one family that won't be buying any more.

By the beginning of the 21st century Kellogg had refocused its product lines into categories that included ready-to-eat cereals; convenience and snack foods such as granola bars; cookies and cracker products, many of which Kellogg acquired through its purchase of Keebler Foods in 2001; and frozen breakfast foods.

Special K is made with wheat and soy as well as sugar and the usual compliment of added vitamins and preservatives. Corn flakes are corn flavoured with barley malt and also contain the usual sugar, vitamins and preservatives.

Kellogg says the Kellanova name is meant to tie back to the heritage of the 117-year-old company while also signaling a new era of growth. The traditional cereal business, which boasts names such as Froot Loops and Corn Flakes, will be called WK Kellogg Co - a nod to the company's founder William Keith Kellogg.

In 2014, we added to our snacking portfolio by bringing the much loved Pringles chips to India. In 2020, we expanded our portfolio by launching our first-ever Indian breakfast product Kellogg Upma, followed by targeting the 'In-between meal' segment for our 3 p.m snacking needs with K-energy Bars.

In a conference call with investors, CEO Steve Cahillane said separating the businesses will make them more nimble and better able to focus on their own products. All three businesses have significant stand-alone potential, he said.

October 2, 2023 Kellogg's was split into two companies in October 2, 2023. with WK Kellogg Co owning the North American cereal division, and the existing company being rebranded to Kellanova owning brands such as Pop-Tarts and Pringles, alongside the international cereal division.

Kellogg's could conduct extensive supply chain network optimization studies to design and implement a low-cost yet efficient supply chain, manufacturing and sourcing strategy capable of meeting demand cost-effectively.

Kellogg split into two separate, publicly traded companies, and shares of both tumbled in their first day of trading after the separation. Kellanova, which kept the "K" ticker symbol, is focused on snacks and other foods, while WK Kellogg, with the ticker symbol "KLG," is home to the traditional cereal brands.

The snacking business's new name is a portmanteau of Kell (for Kellogg) and nova (Latin for new). Cahillane said: “The name Kellanova signals the company's ambition for the future, building on the strong brand equity and legacy built over the past 117 years as Kellogg company.”