In the Nicoderm CQ TV spot, called 'Mike's Story: What's Your Why?', the viewer is introduced to a man named Mike who shares his personal challenges with quitting smoking. The ad begins with Mike narrating his story about how he started smoking at age 16 and how it was an addiction that controlled his life for far too long.
As Mike talks, the viewer sees a timeline of his life, from his teenage years to his early thirties. He describes how smoking became a habit that he turned to during stressful times, and how it affected his relationships and his health. The camera transitions to footage of Mike in present time, as he discusses his decision to quit smoking for good.
Mike then unveils his reason for quitting smoking, which is his young daughter. He talks about how he doesn't want to miss out on her life like his own father did, due to smoking-related illnesses. The ad then shows Mike holding his daughter in his arms, and the words 'What's Your Why?' appear on the screen.
The commercial seeks to inspire smokers to quit by finding their own reason to quit, their own 'why'. Nicoderm CQ is presented as a tool to help smokers on their journey to quit, alongside the powerful motivation that comes from having a compelling reason to make that change.
Overall, the Nicoderm CQ TV spot, 'Mike's Story: What's Your Why?', is an emotional and impactful reminder of the dangers of smoking, and the importance of finding a reason to quit. It asks viewers to consider their own 'why', and to take steps towards a healthier, smoke-free life.
Nicoderm CQ TV commercial - Mikes Story: Whats Your Why? produced for Nicoderm was first shown on television on November 27, 2016.
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