What the Celebrex TV commercial - Body in Motion is about.

The Celebrex TV spot, titled 'Body in Motion,' is a captivating advertisement that showcases the versatile benefits of the Celebrex medication. The commercial begins with a shot of a woman getting out of bed, clearly struggling with discomfort or pain. As she attempts to stretch out her limbs, the camera pans to different parts of her body, highlighting just how uncomfortable she is.

However, as the ad progresses, we see the woman gradually become more and more active. She's shown walking, running, and even playing soccer with a group of children. As we observe her in these different scenarios, the ad emphasizes how Celebrex helps to keep her moving and feeling good.

What's impressive about this advertising campaign is how it avoids the typical pitfalls of many pharmaceutical ads. Instead of relying on disclaimers and small print, the Celebrex commercial is focused on providing visually arresting imagery that captures the product's benefits.

Throughout the entire advertisement, there's a palpable sense of forward momentum. The music builds in intensity, the shots of the woman become more dynamic, and the ad ultimately ends with a feeling of triumph. By showcasing the positive outcomes of using Celebrex, the ad successfully communicates how the drug can help keep you active and enjoying life to the fullest.

Celebrex TV commercial - Body in Motion produced for Celebrex was first shown on television on June 21, 2012.