Listerine Cool Mint is a popular mouthwash brand known for its refreshing and invigorating properties. In their TV spot titled 'Always Go for 100%', Listerine takes the concept of freshness to a whole new level.
The commercial opens with a vibrant and dynamic scene, as a woman confidently strides into a room filled with icy landscapes and frosty air. She is dressed in a sleek, all-white ensemble that accentuates her electric energy. The room itself resembles a winter wonderland, with shimmering ice sculptures and snow-covered trees, making it feel like a refreshing oasis in the midst of a scorching summer.
As the woman moves gracefully through the room, a voiceover provides compelling narration, urging viewers to always strive for 100% freshness in their oral care routine. Without hesitation, the woman picks up a bottle of Listerine Cool Mint and unscrews the cap, releasing a burst of icy mist that instantly fills the room. The air becomes a swirling vortex of coolness, creating an aura of freshness that is both captivating and irresistible.
With each confident step she takes, the woman's surroundings transform, as if the refreshing power of Listerine Cool Mint is radiating from within her. The icy landscapes give way to images of people smiling, their breath feeling minty fresh and revitalized. The scenes depict individuals confidently embracing life's challenges, knowing that they have achieved the pinnacle of freshness with Listerine Cool Mint.
As the commercial draws to a close, the woman walks towards the camera with a sense of accomplishment, her face glowing with confidence and a brilliant smile. The screen fades to black, but not before the tagline 'Always Go for 100%' appears, leaving viewers with a lasting impression of the invigorating power of Listerine Cool Mint.
In just a short span of time, 'Always Go for 100%' showcases the compelling allure of Listerine Cool Mint and encourages viewers to prioritize their oral health, ensuring that they always bring their A-game when it comes to freshness.
Listerine Cool Mint TV commercial - Always Go for 100% produced for Listerine was first shown on television on February 3, 2018.
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