The Original Granola Bar Nature Valley was established in 1973 with the introduction of granola cereal. There was just one problem: it wasn't designed to be eaten outside. So we got to work creating the world's first-ever granola bar.

Although the granola bars are a source of whole grains and fiber, they are not a very good source. According to Harvard Health Publishing, a good whole grain should contain 1 gram of fiber for every 10 grams of carbs. This Nature Valley granola bar contains just more than half a gram of fiber per 10 grams of carbs.

General Mills drops '100% Natural' on Nature Valley granola bars after lawsuit. General Mills will drop the "100% Natural" label from its Nature Valley granola bars to settle a lawsuit claiming the oats it used contain a pesticide.

1. Nature Valley's Oats 'N Dark Chocolate Crunchy Granola Bars (12g sugar, 12g added sugar) These crunchy granola bars from Nature Valley include healthy ingredients like whole-grain oats and dark chocolate, but they're loaded with added sugar.

Inclusion of Functional Ingredients: Many granola bar brands are incorporating functional ingredients like protein, fiber, omega-3 fatty acids, and antioxidants to enhance the nutritional profile and cater to specific health needs. This has further contributed to the market growth.

There are no artificial flavors, colors or high fructose corn syrup, and these snack bars pack an excellent source of whole grains with 22 grams per serving! It's a breakfast bar, an office snack or an on-the-go treat the whole family can enjoy. At Nature Valley, we believe that what you put in is what you get out.

Granola bars are often considered a healthy snack, but despite these marketing claims, many are loaded with added sugar, calories, and artificial ingredients. For example, Kellogg's Nutri-Grain Harvest granola bars can contain up to 15 grams of sugar per serving - mostly from added sugar.

Real Ingredients Nature Valley starts with the best ingredients, like whole grain oats and power-packed wholesome peanuts, almonds, and nut butters.

Many people consider granola bars a convenient and healthy snack and enjoy their flavor and versatility. In some cases, granola bars can be a good source of fiber and protein to help curb cravings between meals. However, some contain as much sugar, carbs, and calories as candy bars.

The Bottom Line. Granola is healthy in small amounts, especially because oats, nuts, seeds and dried fruit in granola provide some fiber that's good for heart and gut health. However, granola can also be a rich source of calories, saturated fat and sugar, depending on the brand you buy.

Granola is calorie-dense, as well as rich in protein, fiber, and micronutrients. In particular, it may provide iron, magnesium, zinc, copper, selenium, B vitamins, and vitamin E. However, its nutritional profile varies widely depending on the specific ingredients used.

Facts on Granola

• 21st January is celebrated as National Granola Bar in the United States.
• Granola was discovered by Dr. James Caleb Jackson in 1863.
• The composition of granola and granola bar is the same.
• Having granola on a regular basis is said to reduce the risk of high cholesterol.