Truly Hard Seltzer | Boston Beer Co.

Credited with developing the industry's original hard seltzer, Truly, Boston Beer Company Director of Product Development Casey O'Neill describes the latest evolution of this refreshing, convenient and fun alternative to light beer as a no-brainer.

Truly Hard Seltzer is a clean, crisp and refreshing hard seltzer with a hint of real fruit juice from concentrate, natural fruit flavors, and just 100 calories, 1g sugar and 5% ALC/VOL. Truly Hard Seltzer is crafted with simple, naturally gluten-free ingredients and contains alcohol made from cane sugar.

Truly Vodka Seltzer contains vodka and real fruit juice. The four initial flavors include Blackberry & Lemon, Cherry & Lime, Peach & Tangerine, and Pineapple & Cranberry.

Don't worry, live Truly Our philosophy is simple: Look forward and recline backward. After all, life's too short to worry that much. So consider this your cue: Kick up your feet, crack open a can, and drink it allllll in.

Truly Flavored Vodka is our bold new take on a classic spirit. Triple-distilled and inspired by your favorite Truly Hard Seltzer flavors, it's the ideal drink for those who never bottle things up and always let their true selves show. Explore Cocktails.

What Is a Vodka Seltzer? Simply put, a hard seltzer is alcohol, carbonated water and typically fruit flavoring. A vodka seltzer incorporates vodka as the spirit of choice and makes for a great gluten-free cocktail. So a basic recipe for a vodka seltzer is: Grey Goose Vodka.

Truly is engineered to be easy-drinking. In every can or bottle, a fruit-flavored sparkler is waiting with just 100 calories, one gram of sugar, and 5 percent alcohol by volume (ABV). This has made it massively appealing among health-conscious buzz seekers.

PERCEIVED AS HEALTHIER Hard seltzer typically contains around 5% alcohol content by volume and is lower in calories than most comparable alcoholic drinks. It's also gluten free and low in sugar, giving off a healthier impression to consumers.

Hard seltzer can be made in a variety of ways, depending on the brand and style. Usually, hard seltzers are made from straight-up fermented cane sugar. Other times it could be brewed from malted barley, made with vodka, or even created gluten-free.

It gets its name from the German Selterser wasser, which means water from natural mineral springs near the village of Selters. Seltzer became more of a generic term for fizzy water as its popularity spread around Europe and North America.

PERCEIVED AS HEALTHIER Hard seltzer typically contains around 5% alcohol content by volume and is lower in calories than most comparable alcoholic drinks. It's also gluten free and low in sugar, giving off a healthier impression to consumers.