Bud Light Seltzer TV Spot, 'Colors' Song by Black Pumas.

Easy to drink. Easy to enjoy A new day for Bud Light The work will introduce a new tagline - “Easy to drink. Easy to enjoy” - and a tone that Garbe described as “more confident, more magnetic [and] more aspirational,” than before. “So, less trying to be funny and the joker, and little bit more true to who we are,” Garbe said.

Easy to Summer NEW YORK, NY – June 22, 2023 – This summer, Bud Light is setting out to have the brand's biggest summer campaign ever with the new “Easy to Summer” commercial that shows how effortless it is to enjoy the summer season.

Why ask why? Try Bud Dry. It was introduced nationally in the U.S. in April 1990 with the slogan of "Why ask why? Try Bud Dry." It was originally successful in test markets and was expected to be a popular beer with the rise in Light Lager popularity.

Though its rollout was a top priority for the U.S.'s largest beer company, Bud Light Next isn't dominating beer sales, let alone chipping away at competition from hard seltzers or white-hot Mexican imports.

Dilly Dilly "Dilly Dilly" is a phrase popularized in late 2017 by a television marketing campaign in North America by the Wieden+Kennedy advertising agency for Anheuser-Busch Inbev's Bud Light beer.

It's based on the sayings “liquor before beer, you're in the clear; beer before liquor, never sicker.” Drinkers want to know which statement is “true,” and some swear from their personal experiences that one or the other works for them.

“Beer, it's the answer and the cause of all of life's problems.” “Give a man a beer, waste an hour. Teach a man to brew, waste a lifetime.” “I'd rather have a bottle in front of me than a frontal lobotomy.”

Anheuser-Busch Inbev Sa's analyst rating consensus is a Strong Buy. This is based on the ratings of 8 Wall Streets Analysts.

Sales of Bud Light have dipped substantially since April, in part because of the backlash but also because beer has been steadily losing market share for the better part of the past decade (from 2011 to 2021, Anheuser-Busch fell from 46.9 percent of the market to 38.6 percent).

A new day for Bud Light The work will introduce a new tagline - “Easy to drink. Easy to enjoy” - and a tone that Garbe described as “more confident, more magnetic [and] more aspirational,” than before.

The written history of ancient Egypt and Mesopotamia records the use of beer, and the drink has spread throughout the world; a 3,900-year-old Sumerian poem honouring Ninkasi, the patron goddess of brewing, contains the oldest surviving beer-recipe, describing the production of beer from barley bread, and in China, ...